2025 NARS THE HOT ESCAPE BEACH HOUSE
From June 7 to 15, 2025, I visited the much talked about pop-up event " NARS THE HOT ESCAPE BEACH HOUSE " being held in Omotesando and Harajuku area from the first day!
In this issue, we will introduce the charms of the event, focusing on the experience of actually visiting the event. From limited edition new cosmetics and SNS-worthy spots to exciting purchase specials, this event is a must-see for NARS fans and those who are looking for a projective event in Omotesando!
To enter, please register on line! An extraordinary space with a white world
The first thing you are guided to do at the entrance is to register as a friend on the official NARS LINE account. After registering, we passed through the white doors of the venue and found ourselves in an open space with white as the base color, just like a beach resort in Biarritz, southern France.
The staff gave a one-minute introduction about NARS and the concept of this pop-up, and then the experience began.
Choose by intuition" - a makeup experience guided by four color cards
In the next zone, four lovely color cards are prepared, and we are guided to "choose your favorite color by intuition.
I chose blue without hesitation. That color will be linked to the content and items of the experience that follows, so it feels as if your own personal makeup story is about to begin.
You can try out cosmetics in the color you choose! Makeup Experience Zone
In the next zone, cosmetics corresponding to the card you have just selected are displayed, and you can try on the cosmetics on the card you have intuitively chosen.
The cosmetic on my card was "Afterglow Lip Oil 777A ORGASM." Trying out the cosmetics chosen by your intuition is an exciting experience, as you get to meet a new you that you would not normally choose for yourself.
You can actually hold it in your hands and try it out. You can also try other hot items such as "Hot Escape Cheek Palette" and "Afterglow Lip Oil," which are on pre-sale from June 7, here first!
The staff will carefully explain the products to you, so even cosmetics beginners will not have to worry.
At the Beach Zone, you can ask yourself, "Where do I want to go with this makeup? at the Beach Zone!
After that, we went to the "Beach Zone," which has a resort-like atmosphere.
There is a hands-on installation where you write "Where would you like to go with this makeup on" on a card and hang it on a string on the wall.
I wrote "I want to drink cocktails in the Maldives" (laughs). It is fun to see other people's messages!
The second floor is a heaven for trying on and photographing! Makeup advice too!
Walking up the stairs to the second floor, you will find a makeup trial corner.
There are many NARS makeup artists standing by, and they are happy to offer detailed advice to each and every one of you.
I was particularly interested in the "Afterglow Lip Oil," which has a light texture, but I was impressed with its long-lasting hydration.
There is also a photo booth next to the booth, and the spot is well prepared for social networking.
I am also interested in the event that will be held on a different day!
New Cosmetics
Pre-release] NARS Hot Escape Cheek Palette Ⅰ Ⅱ Ⅲ Ⅳ
Limited edition of 4 types | 7,260 yen (tax incl.)
With just one palette, you can achieve both a three-dimensional effect and a blood-toned look as you wish.
This multi-use face palette contains two different textures of matte and shimmer blush, high-lighting powder, and bronzing powder.
The palette gives the cheeks a sensual blood-red color that seems to rise from within, and reflects the sun's rays to create skin that glows from within, with a natural warm glow and a three-dimensional effect.
NARS Afterglow Lip Oil
Limited edition, 4 colors, 4,180 yen (tax incl.)
The NARS Afterglow Lip Oil is a luxurious gel-oil texture lip oil that creates a natural, warm glow and a sense of depth. The luxurious gel-oil texture spreads lightly on the lips, filling them with moisture and making them look fuller and softer. The ideal glowing luster. A subtle, flirtatious sweetness that instantly gives the impression of being in season.
Standard cosmetics, too.
I was able to take my time to consult and select lipsticks and foundations other than the newest releases.
And you'll want the popular Lip Afterglow Sensual Shine Lipstick.
Also the popular blush Afterglow Liquid Blush.
The purchase bonus is also gorgeous! You can get an original tote or pouch!
If you purchase at least one item at the venue and complete the stamp rally, you will receive an original NARS tote bag.
In addition, you will also receive a NARS original tote bag,
- Purchase of 9,900 yen (including tax) or more → Flat pouch
- Purchase of 16,500 yen or more (including tax) → Original pouch + mini size foundation
This is a must-have offer for NARS lovers. Quantities are limited, so it is a good idea to come early!
Take a break with the original drink "Bliss Beach" at the end of the event!
To conclude the experience, I had a NARS original drink, which is given upon completion of the stamp rally.
I chose the beautiful blue "Bliss Beach.
It is a refreshing lemon-flavored carbonated drink that looks and tastes great! It was a hot day, so it was very refreshing.
You also get a sample.
I got a handsome selection of popular items that everyone can use when they leave.
Light Reflecting Tone Up Veil SPF27/PA++.
A sample of the popular product, a primer with SPF
Afterglow Lip Balm
3420 ORGASM (777) Sheer Peach - Pink & Golden Shimmer
What is NARS? ｜A sophisticated cosmetic brand loved around the world
NARS is a cosmetic brand created by François Nars in New York in 1994.
The founder, François Nars, is a French-born makeup artist and photographer, and has attracted attention from the fashion industry worldwide for his unique philosophy on beauty and his high level of artistry.
NARS is characterized by its modish color palette, innovative textures, and a brand message that encourages bold self-expression.
As symbolized by the words "NO RULES" and "BE BOLD," the brand's attitude of pursuing one's own unique beauty without being bound by stereotypes is the reason why it continues to be loved by many fans.
Representative Masterpiece Items
- Orgasm Blush
The pink and gold blush that is representative of the brand is now famous around the world as "legendary blush. - Laguna Bronzing Powder
A classic item that continues to be loved by fans, this powder gives the skin a natural 3D effect and a sun-kissed glow. - Afterglow Lip Balm/Lip Oil
Lip products with a beautiful translucent and shiny appearance. They come in a wide variety of colors and are very popular among fashion-conscious women.
NARS is also an active makeup team at Fashion Week, collaborating with many designers and releasing limited-edition collections.
In recent years, NARS has also focused on sustainability, and its use of renewable materials and its product policy of not testing on animals have been highly acclaimed.
Summary｜Ahead of the summer season! The perfect space to immerse yourself in the world of NARS!
NARS THE HOT ESCAPE BEACH HOUSE" is more than just a pop-up event.
It was a space that could be enjoyed with all five senses, like an art installation, and was the perfect place to discover new charms for yourself.
Not only were limited-edition cosmetics available to try, but the event also included professional advice and special offers.
Why don't you come to Omotesando for a "make-up experience ahead of the summer season" before the summer season begins?
NARS THE HOT ESCAPE BEACH HOUSE
Address: 6-14-2 Jingumae, Shibuya-ku, Tokyo
Phone: 0120-3556-686* Hours: Monday through Friday 10:00 a.m. to 5:00 p.m. <excluding national holidays, year-end and New Year vacations, and summer vacation
Website: https://www.narscosmetics.jp/events
Event: NARS THE HOT ESCAPE BEACH HOUSE
Event Start: 2025-06-07
Event End: 2025-06-15
Admission: Free (LINE friend registration required)
Notes: Last day ends at 15:00
Weekday Hours: 11:00–19:00
Weekend Hours: 11:00–19:00
Event Period: 2025-06-07 – 2025-06-15
