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SKULLPANDA x KUROMI／MY MELODY Plush Pendant A dream collaboration between POP MART's popular art toy brand SKULLPANDA and Sanrio 's iconic characters KUROMI and MY MELODY, POP MART's popular art toy brand SKULLPANDA and Sanrio's iconic ...

What is a Bonbon Drop Seal? Thorough explanation of why they are popular, how to use them, and where to buy them Recently, "Bonbon Drop Stickers" are often seen in stationery stores and character stores.Bonbon drop stickers". What are th...

SANRIO CAFE I visited SANRIO CAFE in Harajuku. SANRIO CAFE Harajuku is a hot new spot that opened on December 11, 2025. It is already attracting attention for its cute, Harajuku-like pop world view and limited menu items that can only be...

You don't need an admission ticket to visit the POP MART "Holiday Garden"! POP MART's limited-time holiday event "UNBOX JOY" is currently being held at Shibuya Cast. The store area is by lottery, but this time we visited only the outdoor...

Go to the Holiday Event at Omotesando Hills At Omotesando Hills B3F "Space O",Jo Malone London's Christmas pop-up event has started. I made a reservation in advance for the 12:00 slot on December 13 (Sat.) and visited the event. The venu...

Sanrio Harajuku Store The Sanrio Harajuku Store was born in December 2025 on Takeshita-dori in Harajuku. It is located on the former site of Harajuku Alta, which was a symbol of Harajuku for many years. Immediately after its opening, a l...

Omotesando】What is Baker's Gonna Bake Echika Omotesando? A popular scone specialty store in Echika Omotesando I wanted to try the honeycomb toffee milk tea that's all over SNS, I went to Baker's Gonna Bake (Baker's Gonna Bake) at the "M...

Illumination of tradition sponsored by Omotesando Keyaki-kai The Omotesando Christmas illumination of 2025 is,FENDI is a sponsor (main sponsor) year. To the traditional illumination that Omotesando keyaki-kai sponsors, FENDI's unique vie...

Harajuku] CHANEL WINTER CONSTELLATION - Chanel's Starry Sky｜Report In December 2025, I went to the "CHANEL WINTER CONSTELLATION - Chanel's Starry Sky" being held in Harajuku. I went to "CHANEL WINTER CONSTELLATION - CHANEL's Starry Sky"...

Merry Bear Holiday" If you want to enjoy winter sweets in Omotesando, you should definitely check out the limited-time " Bear Santa Crepe " at Gelato Pique Cafe Omotesando Hills. This time, I actually visited on a weekday afternoon and r...

Godzilla Store at Shibuya PARCO Godzilla Store Shibuya is located in Shibuya PARCO, It is one of the largest official stores that Godzilla fans should visit at least once. At the entrance is a huge statue of Godzilla. It is so impressive...

Le Café Ami Ami Paris Omotesando opened on November 28, 2025. This time, apart from the introduction of the apparel, we will report in detail on the experience of actually making a reservation and visiting the attached cafe "Le Café Ami....

Ami Paris to open in Omotesando on November 28, 2025 The one-year limited evolutionary pop-up "AMI PARIS POP-UP STORE AND LE CAFÉ AMI" has already been a hot spot from the first day of its opening. Here are some photos and details of the...

SKULLPANDA x XG Plush Pendant (Japan only) A divine item for 4,510 yen that makes you feel "special" just by holding it. POP MART and the world-famous girl group XG have teamed up to create a Japan-only collaboration plush pendant. It be...

EGG DROP", very popular in Korea, lands in Omotesando for the first time! EGG DROP newly opened in Omotesando in November 2025. The famous restaurant with thick scrambled eggs and brioche toast, which you may have seen at least once on a...

GELATO PIQUE CHRISTMAS GIFT MARKET 2025" Report Gelato Pique's limited Christmas event with fluffy bears and a winter forest GELATO PIQUE CHRISTMAS GIFT MARKET 2025 was held at Omotesando Hills from November 22 to December 7, 2025.GELATO...

CHANEL "Dream Chaser" Christmas 2025 Pop-up Experience On November 24, 2025, I visited the CHANEL Christmas limited pop-up event held in Omotesando. The theme of this year's event was "A Holiday Story Spun by Chanel's Symbolic Motifs. Th...

What is TEAPOND? Reasons for its popularity TEAPOND, a tea specialty store located in Gaienmae, is a popular place to visit in winter. The store is decorated for the holidays, and you can enjoy a sense of the season just by stepping insi...

Why is NANA x Vivienne Westwood so special? ─ ─ "Fateful Collaboration" as deciphered from the original story NANA" (Ai Yazawa) is one of the most popular girls' manga of the 2000s. Nana Osaki, one of the main characters in the manga, is...

Sylvanian Families Forest House Premium Shibuya PARCO Store We visited the "Sylvanian Families Forest House Premium Shibuya PARCO Store" on the 5th floor of Shibuya PARCO. The store is one of the few "premium" stores in Japan, and offers...

Pokemon Center Shibuya Located on the 6th floor of Shibuya PARCO, the Pokémon Center Shibuya is a fusion of futuristic design and Shibuya's unique sensibility, just like the "world of Pokémon itself. The black-based space is illuminated ...

YOAJUNG, Harajuku - Frozen yogurt specialty store YOAJUNG, a popular frozen yogurt brand with over 400 stores in Korea, has finally landed in Harajuku, Japan for the first time! Located in OKUDO DINING & CAFE in the middle of Takeshi...

Sylvanian Families Since its birth in 1985, the Sylvanian Families have been loved by people of all ages. The world where animals live peacefully in a forest continues to fascinate not only children but also adults. In this issue, we wil...

POP MART "THE MONSTERS 1:00 A.M."｜Healing night-themed collection starring lovebirds 1:00 A.M. - the time when the world goes quiet and only a few lights are on. The world goes quiet and only a few lights are lit. From POP MART's popula...

mofusand TOKYO On October 24, 2025, "mofusand TOKYO" opened in Jingumae, Harajuku. This is the first permanent store where visitors can experience the world of "mofusand," a popular character created by illustrator Jyuuno. This specialty...

The entire first floor is now "Chiikawa" with the renewal! The entrance door is also decorated with characters such as Hachiware, Rabbit, and Kurimanju. Even the entrance door is decorated with characters such as Hachiware, Rabbit, and K...

A hot topic in Omotesando! What is GARIGUETTE? Just a 1-minute walk from Omotesando Station Exit B5. Located in Kita-Aoyama, GARIGUETTE is a mille-feuille specialty store named after "Gariguette," a strawberry variety originating from Fr...

Guessing Nui Clothes" corner found at 3COINS in Harajuku, Tokyo 3COINS Harajuku main store is located on Meiji-dori in Harajuku. It is just across from the POPMART Harajuku store and is currently holding the very popular SPY x FAMILY col...

Welcome to "Nintendo World" in Shibuya! Nintendo TOKYO" on the 6th floor of Shibuya PARCO is Nintendo's first official store in Japan. From the moment you enter the store, you can't help but feel excited! Mario, Link, Shizue, and the Spl...

Appeared on Takeshita-dori! A Special Cafe by Sebonstar x Shinako x Takeshita Paradisus From October 2025, a collaboration café of Sevon Star, popular creator Shinako, and Takeshita Paradisu will appear at "GO☆GO☆CAFE! The pink and lame ...

L'AS" in Omotesando Last winter, I visited "L'AS", a modern French restaurant located in a quiet corner of Minami Aoyama. My friend had a wine pairing and I had a non-alcoholic pairing. It was a memorable lunch where the food and beverag...

What is POP MART at Shibuya PARCO? Located on the 5th floor of Shibuya PARCO, POP MART Shibuya is a large-scale directly-managed store of POPMART. Popular series such as LABUBU, CRYBABY, SKULLPANDA, DIMOO, and MOLLY are all lined up at t...

MUSINSA's huge building floating in Shibuya at night MUSINSA TOKYO POP-UP STORE 2025" appeared on Park Avenue in Shibuya. It is one of the largest pop-up stores in Japan by MUSINSA, Korea's largest fashion platform, and all three floors ...

Café Kosaki, a famous cafe in Gaienmae decorated with stained glass A five-minute walk from Gaienmae Station. Cafe Casa, located in a quiet residential area, is a long-established coffee shop established in 1984. It underwent a renovatio...

Torriden Harajuku POPUP Torriden, a Korean skincare brand, opened its first large pop-up store in Japan, "Uru-oi-no Ma", in Harajuku Jingumae for a limited time, Torriden, a Korean skincare brand, opened its first large pop-up store in J...

What is Care Bear™? History of Birth and Reason for Popularity Care Bears™ were created in 1982 by American Greetings, an American card company. Originally introduced as an illustration for greeting cards, their adorable expressions, col...

PAUL & JOE GARDEN" Omotesando pop-up PAUL & JOE GARDEN " was held in Omotesando and Harajuku area in October 2025. This pop-up celebrated the 30th anniversary of the brand, It was a special event where visitors could enjoy fashio...

Near Takeshita-dori. A quiet healing space away from the hustle and bustle. Located on the first floor of the WITH HARAJUKU building (with UNIQLO and IKEA) in front of Harajuku Station, Asakusa Chaya Tabanenoshi Harajuku is a quiet and r...

A new sensory fragrance experience to find "your own style" from 8191 different fragrances On Sunday, October 5, 2025, a POP UP event "FLORA ORCHESTRA" was held at The Iceberg (6-12-8 Jingumae, Shibuya-ku, Tokyo), an event space in Jingu...

What is HUMAN MADE? HUMAN MADE is a street fashion brand by NIGO®. A cozy boutique.Under the concept of "The Future Is In The Past," the brand offers a wide range of items such as T-shirts, denim, sundries, and bags based on the atmosphe...

ZARA x Disney (collaboration with Harry Lambert) From September 25 to October 3, 2025, a ZARA x Disney (in collaboration with Harry Lambert) pop-up store appeared on Cat Street in Harajuku.Based on the experience of actually visiting on ...

October 10, 2025 11:00 New " WHY SO SERIOUS Series" Plush Pendant to be Released in Japan POP MART's new "WHY SO SERIOUS" series will be released in Japan on October 10! The new series of vinyl and plush blind boxes is finally available....

Chainsawman Rezhe Arc SPECIAL POPUP / Grand Exchange Exhibition The "Chainsawman Rezae Arc SPECIAL POPUP / Grand Exchange Exhibition" will be held at baseyard tokyo in Harajuku from September 19, 2025. This limited-time event can be enjo...

LABUBU×TYCOCO Sitting Pumpkin Plush Pendant The "Happy Halloween Party Series" is a hot topic every Halloween season.The "Happy Halloween Party Series" was introduced in 2024, and the very cute "SUSWARI PUMPKIN Plush Pendant " captured t...

Introduction: The brand's first café lands in Aoyama In September 2025, Vivienne Westwood's new flagship store opened in the Omotesando/Aoyama area, and the accompanying café , Vivienne Westwood CAFE, finally made its debut. This first c...

Perfume "Nebula Romance" POP-UP In September 2025, Takeshita Street in Harajuku will be transformed.Perfume celebrated their 25th anniversary and 20th anniversary of their major label debut with the opening of their anniversary project "...

DIMOO DIMOO is a popular character developed by POPMART, a designer toy brand from China. DIMOO is a shy boy wandering in a dream world, with a fantastic and somewhat sad story behind him, and his cute and artistic design attracts collec...

Shirotan Shop" opens on Takeshita-dori in Harajuku! In 2025, the long-awaited "Shirotan Shop" appeared on Takeshita-dori in Harajuku. It is located on the second floor of a building along Takeshita-dori. It is equipped with an elevator, ...

The exterior of the DIMOO pop-up glowing in Omotesando at night The "DIMOO The Missing Day" pop-up appeared along Omotesando, a few minutes' walk from Harajuku Station.When you visit at night, the exterior is lit up and the gold "DIMOO" ...

  Lovebub and Coca-Cola spin a snowy mountain winter tale. Imagine this. A ski resort where white snow is falling. There, the mischievous and curious monster Labubu appears with a red can of Coca-Cola. With him is Zimomo, the leader...

What is BROOKS? BROOKS is a long-established running shoe brand founded in 1914 in Philadelphia, USA. Under the slogan "Run Happy," the company emphasizes comfort, injury prevention, and running efficiency in shoe development. The brand ...

What is THE MONSTERS x Coca-Cola Series? THE MONSTERS x Coca-Cola series is a dream collaboration between POP MART's popular "The Monsters" series and the world-famous beverage brand Coca-Cola. The design features the mischievous Labubu ...

What is Crybaby? CRYBABY" from POP MART is a series of art toys with a trademark "crying face" as the name suggests. The unique design of the baby, who wears pop and colorful fashions while tears stream down her large eyes, has made her ...

What is the Care Bears x ILLIT collaboration? K-POP girl group ILLIT and the world-famous Care Bears™ have collaborated in a dream come true! Two types of products, a plush toy and a soft key chain, are available at the pop-up store "Car...

Care Bears™ POPUP "Care Bears on the stage Care Bears™ pop-up store "Care Bears on the stage" will open at "MAKE THE STAGE" on the 5th floor of Laforet Harajuku from September 9 (Tue) to 24 (Wed), 2025. The venue is a special space decor...

  What is POP MART? POPMART boasts explosive popularity among collectors and Gen Zers around the world.Art toys released in a blind box format have been selling out one after another, triggered by social networking sites.It is not u...

What is the New Starbucks Fall "Pear Raw Caramel Frappuccino®"? Starbucks has introduced a new limited edition menu item for the fall of 2025, the "Pear-Shaped Caramel Frappuccino®.Following on the heels of the previous "Hojicha-scented ...

Lunch experience report at Restaurant Bar and Grill in Omotesando's "Super A Market Aoyama Omotesando is a gourmet battleground lined with fashionable cafes and restaurants. Among them, we visited Restaurant Bar and Grill in "Super A Mar...

What is Chiikawa Bakery? Chiikawa Bakery is an official bakery themed on the popular characters "Chiikawa," "Hachiware," and "Usagi," who are very popular on SNS and in animation. With cute breads, drinks, and limited-edition goods based...

Takeshita-dori is now filled with the colors of "KEY TO LIT x TRICKS"! Pop-up Outline From 9/2(Tue.) to 9/15(Mon.), 2025, Harajuku Takeshita-dori "GO⭐︎GO⭐︎CAFE!" and "TRICKS", non-fried potato chips from Indonesia, are holding a pop-up...