A new sensory fragrance experience to find "your own style" from 8191 different fragrances
On Sunday, October 5, 2025, a POP UP event "FLORA ORCHESTRA" was held at The Iceberg (6-12-8 Jingumae, Shibuya-ku, Tokyo), an event space in Jingumae, Harajuku.
I went to the POP UP event "FLORA ORCHESTRA" to celebrate the launch of L'Occitane's "ART OF SCENT".
The theme of the event was "You can meet your own unique fragrance from 8191 different scents.
It is an immersive event where you can enjoy the world of new fragrances that L'Occitane is launching for its 50th anniversary with all five senses.
Smooth entry without reservations by reading the QR code!
Admission is free, and no advance reservations are required.
I was able to enter smoothly by simply following the staff's directions at the entrance and scanning the QR code with my smart phone.
It was crowded, but the wait time was about 10 minutes.
It was a weekend, so the store was crowded with many fragrance lovers and L'Occitane fans.
White flower installation, the symbol of FLORA ORCHESTRA
As soon as you enter the venue, you are immediately struck by the sight of a huge white flower art objet d'art,
The huge white flower art object and the "FLORA ORCHESTRA" logo were immediately noticeable upon entering the venue.
The light pink lights illuminate it fantastically, making it a popular photo spot.
Many visitors took commemorative photos here.
An "orchestra of fragrance" where visitors can freely blend 13 different fragrances.
In the center of the main venue, a circular table was lined with 13 different fragrance bottles.
Visitors could "layer" the fragrances according to their own sensibilities while trying them one by one.
There is a wide range of fragrances, including floral, woody, citrus, and musk,
The fragrances harmonize with each other, yet each one gives a different impression.
As the concept says, "Find your own 'fragrance harmony' from among 8191 combinations,
The time spent trying out the fragrances was a creative experience in itself.
The 13 scents in the "ART OF SCENT" lineup
- ROSE
- NOBLE ÉPINE
- FLEURS DE CERISIER SAKURA
- NÉROLI ORCHIDÉE
- OSMANTHUS ABRICOT
- ORTIE BLANCHE
- LAVANDE BLANCHE
- CÉDRAT
- CÈDRE GINGEMBRE (Cedar Jean-Jambre/Cédrat Homme type)
- GLYCINE
- MÉLILOT
- BARBOTINE
- LAVANDE POIVRE NOIR
My scent recommendation: LAVANDE POIVRE NOIR
Rich, bold, spreading lavender and black pepper stimulation.
Spicy black pepper is added to the iconic lavender. Cedarwood adds depth to the last, and a wild and mysterious air of Haute-Provence rises from it. This is a "new interpretation of lavender" that is not overly clean, but retains an urban edge.
poivre noirLAVANDE POIVRE NOIR x Layering Matrix (3 L'Occitane perfumes)
I chose 3 recommended for layering with my recommended scent: LAVANDE POIVRE NOIR!
💡It is best to use one push of the auxiliary fragrance sparingly, as the lavender tends to lose out if the fragrance overlaps too much.
💛 Eau de Cédrat.
PochipStrain: Citrus woody
Impression of combination: Fresh, bright, and clear like morning light.
Recommended use: Morning, before going out
Effect of fragrance:
The freshness of citrus complements the spice of black pepper, creating a light, clean impression.
The coolness of lavender stands out and makes a good impression on both men and women alike.
🤍 Néroli & Orchidée
PochipGenealogy: Floral, white bouquet
Combination impressions: soft, elegant, feminine and intelligent.
Recommended scene: Daytime, cafe, office
Effect of fragrance:
The not-too-sweet bouquet of white flowers gently envelops the herbal scent of lavender, creating a calm impression.
Slightly powdery, it is recommended for those who prefer an intelligent and clean scent.
🌿 Herbae Par L'OCCITANE
PochipGenealogy: Green, floral
Combination impression: Natural and spontaneous, like walking in a meadow.
Recommended scene: Holiday, park, relaxing scene
Effect of fragrance:
The blueness of wild herbs blends with the purity of lavender to create a lighter, more transparent blend.
A soothing combination perfect for "days when you just want to be natural.
Layering order and tips for application
Tips
- The basic layering order is from lightest to heaviest.
- A total of two to three pushes should be enough for a classy look. The fragrance flows beautifully when applied in "dots" not only on the wrists, but also on the outside of the décolleté andcollar.
- Do not apply directly to clothes.
- This fragrance has a strong axis that can be used as a main ingredient or as a blend.
- It is "bright" when combined with citrus, "quiet" with woody, and "warm" with amber.
- The greatest appeal of this fragrance is its "unshakable core" no matter which direction it is extended.
po tipB Corp certification efforts also on display
In one corner of the exhibit, there is a panel explaining "B Corp,
L'Occitane is a company that manufactures products while fulfilling its responsibility to the environment and society.
The exhibition not only showed the beauty of the fragrance, but also conveyed L'Occitane's attitude toward sustainability.
Two perfume samples were given away and an original labeling experience was also offered!
After completing the experience, visitors were given two perfume samples as a gift if they answered a questionnaire.
In addition, if you posted on SNS (#MyFloraOrchestra),
You can also get an original perfume label sticker with your name on it if you post it on social media (#MyFloraOrchestra)!
The staff guided us to the yellow counter at the exit of the venue,
The staff at the yellow counter at the exit of the venue guided us to the yellow counter where we could have labels printed on the spot with our names on them, such as "YUKA" and "HIKARI".
FAQ
Summary: L'Occitane's new world where fragrance and sensibility play freely
FLORA ORCHESTRA" is more like "composing" than choosing a fragrance.
Through the 13 fragrances, I was able to enjoy the time to confront my own sensibilities.
This event is a must-see for fragrance lovers who will rediscover the depth of L'Occitane's fragrances.
Event Outline
Store Name: The Iceberg
Address: 6-12-8 Jingumae, Shibuya-ku, Tokyo
Store URL: https://jp.loccitane.com/
Nearest station: 3 min. walk from Meiji-jingumae Station (Exit 7), 6 min. walk from Harajuku Station (Omotesando ticket gate)
Event Name: L'OCCITANE「ART OF SCENT」FLORA ORCHESTRA
Event Start Date: 2025-10-01
Event End Date: 2025-10-13
Admission fee: Free (no reservation required, QR code must be read)
Special Notes: 2 perfume samples as a gift, label stickers with your name on them if you post on SNS
Weekday Business Hours: 11:00 - 19:00
Holiday Business Hours: 11:00 - 19:00
Event Period: 2025-10-01 - 2025-10-13
