First things first: Why is there a buzz about "bag charms"?
LABUBUBU has exploded on TikTok/Instagram/X/YouTube. LABUBUBU charms have become popular among international celebrities and K-POP idols such as BLACKPINK's Lisa, Rose, and Rihanna. In particular, photos of BLACKPINK's Lisa wearing a LOVUBU charm on her Chanel bag went viral, and later Rihanna was also caught wearing a LOVUBU charm on her Louis Vuitton bag. Media features and limited drops and blind box formats have helped demand soar.
Quick Comparison Chart (Specifications, Pricing, and Release Information)
| Series | Number of Types | Secret | Size | Price (Japan, tax included) | Main materials (description) | Main release information in Japan |
|---|---|---|---|---|---|---|
| Big into Energy (BIE) plush pendant | 6+1 | ID | Approx. 17 cm | 2,255 yen/piece | PVC/polyester/wire | Around 2025/4/25: Available for sale to the winners at directly-managed stores, etc. (There will be online resale after that.) |
| Exciting Macaron Plush Toy | 6+1 | Chestnut Cocoa | Approx. 17cm | 2,255 yen/piece | PVC/Polyester | 2024/8/11 Started by lottery (LivePocket), etc. |
| Have a Seat Plushie | 6+1 | DUODUO | approx. 15cm | 2,255 yen/piece | (Shell) PVC/Polyester | 2024/7/12 Release (with lottery sales after that) |
| Coca-Cola Plushie | 2+1 | Mysterious Guest | approx. 15.5-17cm | 3,190 yen/piece | Polyester/ABS/PVC, cotton and wire | 2025/1/11-12 Lottery, US official guide will be released on 2025/1/24 |
| PIN FOR LOVE Plush Key Chain | (A-M) 14+1, (N-Z) 14+1 | Each series Secret 1 kind | Approx. 15-16cm | 1815 yen/each | Polyester | On sale 8/29/2025 (at retail stores and official online at the same time, with lottery and resale) |
Details of each series of THE MONSTERS
1) Big into Energy series (plush pendant)
- Concept: Random gradation of colors is the main feature; 6 colors ( LOVE / HAPPINESS / LOYALTY / SERENITY / HOPE / LUCK ) + Secret "ID
- Japan rollout: Winners will be notified at directly-managed stores on or after 4/25/2025 (Fri.) through 4/27/2025 (Sun.) for a purchase limit. Resale will continue thereafter, including online.
- Price/specs: 2,255 yen/piece, approx. 17 cm, 6 types + 1 blind sealed
- Global information: US "POP NOW" states the release date as 2025/4/25.
Also read
2) Exciting Macaron series (plush key chain)
- Lineup: Soymilk / Lychee Berry / Green Grape / Sea Salt Coconut / Toffee / Sesame Bean + Secret "Chestnut Cocoa" (marked by "red nose")
- Japan rollout: Lottery for purchase at directly-operated stores will be held on 8/11/2024. Also available online at the same price: 2,255 yen/piece, approx. 17 cm
- Tip: The light color scheme of the macaron name looks good in photos and is suitable for bag charms. (Some variants have been available overseas since around the end of 2023.
Also read
3) Have a Seat series (plush key chain)
- Features: Chokonto sitting pose; ZIZI / QUQU / DADA / SISI / BABA / HEHE + Secret "DUODUO".
- Release/Price: released on 7/12/2024. 2,255 yen/piece, approx. 15 cm.
Also read
4 ) Coca-Cola series (plush key chain)
- Composition: 2 kinds ofHappy Factor / Surprise Shake + Secret "Mysterious Guest" (there is a notice that the keychain does not come out of the can)
- Release/Price: US official "POP NOW" announced release on 1/24/2025. Japan: 3,190 yen/piece, lottery on 1/11-12 at directly managed stores. Size: approx. 17cm.
For more details, please click here.
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5) PIN FOR LOVE series (plush key chains)
- Concept: The latest series based on the theme of love. The gorgeous design features ribbons and pins and looks great as a bag charm.
- Japan rollout: The product will go on sale at directly-managed stores and official online on 2025/8/29 (Fri.). The product has been a hot topic on SNS since the day of release, and will be raffled and resold.
- Price: 1,815 yen/piece, approx. 15~16 cm.
- Specifications: (A~M) 14 types + 1 secret in blind format, (N~Z) 14 types + 1 secret in blind format
- Global Information: Also released at the same time at the official overseas POP MART store, and sales information for the US/EU area has also been confirmed.
For more details, please click here.
How to follow the lottery and resale (Japan)
POP MART JAPAN conducts frequent lottery drawings for purchasing directly-owned stores on LivePocket (e.g., Have a Seat 2024/9/11-12 applications / Exciting Macaron 2024/8/11 / Coca-Cola 2025/1/11-12/BIE2025/6/28-29)
Lovebub and other popular products are available for purchase if you win the lottery!
Click here for LivePocket's POP MART page
Product pages and prices are also posted on the official online (Japan) site (availability varies). official POP MART is the most reliable source for Japanese prices and specifications for BIE / Macaron / Have a Seat / Coca-Cola. You can check the release date by checking the release date calendar regularly.
Official online page is here
How easy is it to win a Secret?
In several official product descriptions and media articles, the Secret is indicated as approximate 1/72 (may vary by series and lot). This is not a "fixed" probability, so buying a box does not necessarily mean you will get it.
Countermeasures against fakes ("LAFU"): 3 checks to buy safely
LAFUFU is a common name for counterfeit LABUBU products. The media overseas and in Japan, as well as the BBB (Business Improvement Board of America), have issued warnings against LAFUFU.
- Buy through official or authorized distribution (POP MART direct, official online, trusted authorized retailers).
- National and international authorities are also alerting the public: Trading Standards/municipalities in the UK have announced seizures and cautions of dangerous counterfeit products. Lack of safety labels (CE/UKCA, etc.) and risk of accidental ingestion.
- Check price, sewing, QR/certification (avoid unnaturally low prices, coarse stitching, mismatched certification labels, etc.).
Frequently Asked Questions (FAQ)
店名：POPMART
お店のURL：https://www.popmart.com/jp