Hello, this is the THISTOKYO editorial team. Mellojoy is a super-popular squeeze toy brand in the Harajuku and Omotesando areas that’s rumored to be “hooking people left and right.” We’ve finally managed to get our hands on the “Strawberry Shortcake” squeeze toy we’ve been eyeing for ages through the official website, so we’re here to give you an unboxing review.
To cut to the chase, I’m completely satisfied with the quality for the price. The melt-in-your-hands texture is addictive, and I found myself wanting to buy one after another—it’s truly addictive. Now, let’s take a look at everything from the delivery to the included accessories, complete with plenty of photos.
What is Mellojoy?
Mellojoy is a brand that offers handmade squishies made from food-grade silicone, each crafted individually by hand. It has gained popularity for its realistic and cute designs inspired by sweets, as well as its unique, “melt-in-your-hands” texture. The item I purchased this time is the brand’s classic “Strawberry Shortcake.”
From Purchase to Delivery | Snagged It During the 12 PM Sale on the Official Site
This time, I purchased it during the 12:00 PM sale on the official website. I was curious about the delivery time, and it arrived smoothly in about 4 days from the time I placed my order. It was delivered via Yamato Transport.
What arrived was a bright pink box. It came fully wrapped in shrink wrap (transparent film). A shipping label was attached to the back of the box. The first impression really creates a sense of excitement, getting me pumped up even before I opened it.
Time to open it! I was impressed by the careful packaging
When I opened the shrink wrap, I found the box secured with pink paper tape. Inside the lid was a note saying, “Please open the package and check the contents as soon as you receive it.” I decided to open it right away.
The item inside is securely wrapped in bubble wrap, providing excellent protection against damage during shipping. It gives you that sense of reassurance you get with handmade items.
After removing the bubble wrap, the "Strawberry Shortcake Squeeze" product box finally appears. The all-pink packaging is truly adorable.
Underneath the product box, a spare storage bag, magic powder, and instructions for use were included. It’s also great that it comes with such a comprehensive set of accessories.
Checking the packaging
The front of the package features a window so you can see the contents. The "texture type" is listed on the side of the product, which helps you choose your preferred feel.
The back features product information, the recommended age range, and safety warnings in both Japanese and English. The material is food-grade silicone, and the recommended age is 12 and up. Please note that it is not suitable for young children due to small parts.
Unboxing | Backing Card, Squeeze Toy, and Charm
When you open the box, you’ll find a cute backing card and the squeeze toy itself. Plus, there’s a carabiner and a cute charm attached to the top left of the squeeze toy, making it feel like a great value.
The charm is sturdier than expected, and the gold-tone trim gives it an elegant look. It’s finished in a way that makes you want to attach it to your bag or pouch and carry it around.
Accessories Summary | Storage Pouch, Instruction Manual, Magic Powder
The included accessories are comprehensive : a storage pouch, instruction manual, magic powder, and the charm. The instruction manual carefully explains precautions for opening the package and product characteristics (such as individual variations due to being handmade).
To use the included Magic Powder (anti-stick powder), rub it between your palms to loosen it up, then apply a thin, even layer to the surface of the Squeeze. The trick is not to sprinkle it directly onto the surface. It’s a great item to help you enjoy the product’s beauty for a long time.
Honest Review | Texture and Satisfaction
My honest first impression after touching it was, “It’s soft, and the melt-in-your-hands texture is amazing.” Even compared to other squeeze toys I’ve tried, I felt that Melojoy’s was the best. After receiving it and touching it myself, I completely understand why it’s so popular.
And above all, it’s addictive. Once you get one, you’ll find yourself thinking, “Next, I want that design too…” and you’ll want to keep collecting them. Considering the quality at this price point and the extensive accessories included, the satisfaction level is extremely high.
How to Buy and Pricing
The official way to purchase Mellojoy Mini Land is through the Mellojoy Japan official online shop. Amazon and Rakuten often carry parallel imports or resold items, which can be significantly more expensive.
The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. They are also sold daily on TikTok LIVE starting at 8:00 PM.
URL
Official Online Store (Japan): https://www.mellojoyjapan.com/
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoyliveOfficial Website and Purchase Status
- There are user reports that the official website often restocks and displays inventory around 12:00 PM.
- There are also numerous accounts of items selling out very quickly, even while in the cart, and several users have noted that it is difficult to make a purchase.
TikTok LIVE Sales
- Daily at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (notifications from the Japanese account).
- Around 8:00 PM daily: TikTok LIVE sales are frequently held (many announcements and posts indicate a 8:00 PM start).
(*Dates are subject to change. Please check the announcements on each account on the day for the latest information.)
What is Mellojoy? A brand specializing in handmade "soft and squishy" squeeze toys. Their blind boxes (where you don’t know what’s inside until you open them) are very popular. The official shop for Japan is...
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Summary | Buying Melojoy Squeezes Was the Right Choice
- Delivery: Purchased during the 12:00 PM session on the official website; arrived in about 4 days (Yamato Transport)
- Packaging: Carefully packed in a pink box with shrink wrap and bubble wrap
- Included Items: A storage bag, instruction manual, magic powder, and a charm—a great selection
- Texture: A melt-in-your-hands feel—I prefer this over other brands by far
- Satisfaction: High-quality for the price and highly addictive
Melojoy’s squishy toys have it all: they’re cute, feel great to the touch, and make you want to collect them. If you’re interested, be sure to check the official website for upcoming sales.
