The “Mellojoy (Mellojoy)” series is rapidly gaining popularity in the Harajuku and Omotesando areas. Not only are they cute to look at, but the different textures when you hold them are also a major draw.In this article, we’ll present a ranked list of five items from the extensive Mellojoy lineup, focusing specifically on softness. If you’re looking to choose a squeeze toy based on how it feels in your hands, be sure to check this out.
What is Mellojoy?
Mellojoy is a series of character squishies inspired by sweets and desserts. Characterized by their squishy texture and adorable designs, they’ve become a hot topic on social media, with comments like “Just looking at them is soothing” and “The texture is addictive.”As of 2026, they’re increasingly available at pop-up shops and gift shops in the Harajuku and Omotesando areas, and the fact that softness and elasticity vary by series is another factor that sparks the desire to collect them.
Top 5 Softness Ranking
Here are the five items we’re featuring today. The lower the number, the softer the item is.
1st Place: Creamy Cream
2nd Place: Mousse Cream
3rd Place: Panpan Cake
4th Place: Chewy Chewy Chewy
5th Place: Rich Yogurt
1st Place: Creamy Cream | A fluffy, melt-in-your-mouth texture that your finger sinks into effortlessly
Taking the top spot is Creamy Cream. Characterized by a fluffy texture that feels just like whipped cream that’s been set, it sinks in smoothly with just a light touch of your finger. With almost no resistance and a softness that makes you feel all your tension melt away the moment you squeeze it, it stands head and shoulders above the rest of the Mellojoy series.Many people keep it on their desks to relieve stress, and it’s the quintessential “melt-in-your-hands” item that soothes your mind every time you squeeze it.
Flagship products include the “Luxury Soufflé” series (6 flavors total, ¥2,599) and the larger “Medium Luxury Soufflé” (¥2,399).
2nd Place: Mousse Cream | The Perfect Balance of Bounce and Softness
In second place is Mousse Cream. It’s slightly more resilient than Creamy Cream, and when you squeeze it, you can enjoy the sensation of it gently pushing back against your fingers.This item captures the smooth mouthfeel of a mousse cake in its texture, striking a balance between softness and resilience—making it a great choice even for first-time users of the Mellojoy series.
3rd Place: Panpan Cake | Fluffy, Bouncy Dough-Style Squeeze Toy
Third place goes to the Panpan Cake. As the name suggests, its appeal lies in its fluffy, springy texture, reminiscent of a freshly baked sponge cake. When you press it, it sinks in with a “puff,” and when you let go, it slowly springs back—it feels just like kneading dough. Since it has more firmness than the Mousse Cream, it’s also well-suited for squeezing and playing with.
4th Place: Mochi-Mochi-Mochi | A mochi-like texture with fun stretch and bounce
4th place goes to Mochi-Mochi-Mochi. True to its name, it features the stretch and elasticity of mochi; when pulled, it stretches softly, and when released, it gradually returns to its original shape. Compared to the items mentioned so far, it has a firmer texture and is popular among those who want to grip it firmly and enjoy its elasticity. Its viscosity, which fits comfortably in your hand, is also pleasant, and it’s known for being something you never get tired of touching, even for long periods.
5th Place: Sticky Yogurt | Unique for its thickness and slow recovery
5th place goes to “Sticky Yogurt.” While it’s the least soft of the five items, its yogurt-like, thick viscosity gives it a unique presence. Since it returns to its original shape slowly, the indentation left when you squeeze it remains visible for a while—an interesting feature. It’s the perfect choice for those seeking a texture distinct from the other four items.
It’s a relatively new texture within the Mellojoy lineup, characterized by being firmer and slower to spring back than the other four types. It’s available in series such as “Cookie Club” and “Fruit Market.”
How to Enjoy Mellojoy Based on Softness
Since the textures of the Mellojoy series vary significantly from item to item—even within the same brand—we recommend collecting several to enjoy comparing their different feels.For stress relief, try the melt-in-your-hands textures of “Creamy Cream” or “Mousse Cream”; if you want to enjoy the bounce when you squeeze it, go for “Mochi-Mochi Mochi” or “Pan-Pan Cake”; and if you’re looking for a unique texture, try “Sticky Yogurt.” Choose the one that best suits your purpose.At our pop-up shops in the Harajuku and Omotesando areas, you’ll have the chance to pick them up and compare them in person, so we recommend checking out the textures in-store before making a purchase.
Summary
In this article, we’ve ranked the five items in the Mellojoy series in order of softness. Led by “Creamy Cream,” the Mellojoy series features items with distinct textures—collecting and comparing them is fun in itself. The next time you visit a pop-up shop, be sure to pay attention to the differences in softness.
How to Purchase
The official way to purchase Mellojoy is through the Mellojoy Japan official online shop. Amazon and Rakuten often carry parallel imports or resold items, which can be significantly more expensive.
The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.
URL
Official Online Store (Japan): https://www.mellojoyjapan.com/
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoyliveOfficial Website and Purchase Status
- User reports indicate that the official website often restocks products and updates inventory status around 12:00.
- There are also numerous accounts of items selling out very quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
- Free shipping on orders of 5,000 yen or more.
Official TikTok Japan (MellojoyJapan Channel)
Every day at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (information from the Japan account).
Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)
TikTok Live Sales
- Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account on the day of the event for the latest information.)
Squeeze-Related Articles
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Mellojoy Search Results
If you absolutely cannot purchase an item through the official website or TikTok LIVE, it may be available on secondary marketplaces such as Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.
