Sanrio [CUTE CUBE 1F] Guide for Harajuku and Takeshita Street
How to find new items / Store layout / A quick look at the main characters / How to enjoy the Character Awards.

New items are available at the "Entrance Island
On a flat table just after entering the store, you will find a batch of new items, including seasonal specials and collaborations. If you first decide on a "favorite color" (e.g., pink/yellow/blue) here, you will be able to enjoy the rest of the store smoothly. Larger plush toys are lined up on shelves at the back of the entrance, creating a focal point with a strong presence.

Layout of the store (grasp in 1 minute)

- Entrance: New items/featured items corner
- Right hand: Gacha (capsule toys) and money changer
- Left hand: shelves with many small stuffed toys/mascots
- Back: Cashier counter / Stationery and small items (key chains, charms, cases, etc.)
- Back left: Beauty items (pouches, mirrors, hand creams, etc.) are clustered together
Bright white and pastel interior with neon signage and a circular stand in the center to view all major characters. The low height of the display allowed the eye to pass through, making the sales floor easy to find and photograph.

Tips for new releases and inventory
- Check out the new releases starting from the island at the entrance. The main theme is changed in a short cycle (approximately 2 weeks).
- Larger items tend to be grouped and displayed at the back of the entrance. Ideal for gifts that you want to make your presence felt.
- Depending on the store, you may encounter items not found at other stores or at Puro. It is a good idea to make regular visits.

A quick look at the main characters (if in doubt, start here)
- Hello Kitty: The royal road. The red-ribboned classic is the "never fail" representative of gift giving.
- Pom Pom Pudding: Soft yellow. A wide range of items are available , including plush toys, pouches, and bags.
- Cinnamoroll: White and light colors for a clean look. A wide variety of stationery and smartphone accessories.
- My Melody: Romantic pink. Goes well with cosmetics and pouches.
- Kuromi: Sweet and spicy in black and purple. Many accessories that will appeal to the monotone crowd.
- Pochakko: Sporty and energetic. Good for one-pointed goods.
- Bad Badtamaru: Cool and mischievous. Easy to match with mode-oriented items.
- Kerokerokeroppi: Vivid green color works well as an accent color.
- Peckle the Duck: Refreshing light blue and white. Looks great with seasonal items.
- Kiki & Lala (Little Twin Stars): Pastel star motif. Goes well with interior goods.

Unit Description: HAPIDANBUI
A six-character unit that combines HAPI (wanting to be happy) + DAN (boys) + V (V-shaped recovery).
Members: Battemaru, Pochakko, Keroppi, Tuxedo Sam, Hangyodong, and Peckle.
Many of them aremonotone and colorful, "not too sweet and cute," and can be easily incorporated into an adult's coordinate.

What makes it stand out?
- The circular multi-level display in the center allows you to see all the main characters at once, making it easy to decide on the first one.
- The wall is arranged vertically for each character: top row: Nui, middle row: mascot, bottom row: stationery... for easy selection in combination.
- Gacha group on the right + money changer near the entrance→Easy flow line for introduction or closing one time.

Standard route for buying
- Check the latest trend at the new items at the entrance
- Check the large nui at the back of the entrance
- Secure a small pad and mascot on the left hand side for "to carry around".
- Set aside stationery and smartphone accessories for daily use at the back of the store
- Try your luck and add to your collection at the right-hand gacha

Note that it closes at 7:00 p.m.
The standard hours of the facility are from 10:00 to 20:00, but this store is generally open from 11:00 to 19:00.
If you go in the evening, you may find yourself saying, "The store will be closed in a few minutes! so it is recommended to go during the daytime. For the latest opening hours, please check the official information.

Interesting "ranking" display: compare the best overall and the best in the store.
Inside the store, there is a board displaying the Sanrio Character Awards, where you can check the best overall and thebest in the store side by side.
It is exciting to see the strength of Pudding, Cinnamo, and Kuromi, as well as the way they are promoted at the Harajuku store.

Frequently Asked Questions (FAQ)
Where on Takeshita-dori?On the 1st floor of the "CUTE CUBE HARAJUKU" complex in the central area of Takeshita-dori, the glass-walled store facing the corner.
What time is it open?Weekdays before noon, and weekends and holidays in the morning tend to be relatively easy to see. Standard hours of the pavilion are 10:00-20:00, but the Sanrio store is open from 11:00-19:00 (subject to change).
Are there any limited items?Window decorations and promo linkage may take place depending on the time of year, and you may encounter lineups that are unique to Harajuku. Check the official page before visiting for peace of mind.
Can I buy tickets?There is information on how to purchase tickets for Puroland and Harmonyland at stores (please check the availability).