LABUBU × Sanrio POP MART Plush Pendant (2026) – Release Date, Characters & How to Buy

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LoveB x Sanrio Plush Pendant

Pop Mart is releasing a collaboration product between the popular series THE MONSTERS and Sanrio characters
"THE MONSTERS × Sanrio Characters Plush Pendant" is now available.

This is a plush keychain series featuring Sanrio’s popular characters reimagined in POP MART’s unique monster design,
and has already been generating buzz on social media even before its release.

In this article,

・Lineup
・Release Date
・How to purchase
・Predicted sell-out dates

and more.

What is LABUBU × Sanrio? A collaboration featuring POP MART’s popular characters

THE MONSTERS is a popular character series from POP MART.
In this new release, Sanrio characters are featured in monster-style costume designs.

Key features include

・POP MART’s signature round-eyed design
・Fluffy plush material
・A pendant design that can be attached to a bag

These are sure to become popular as keychains for character fans and fans of their favorite idols.

This 17.5cm plush keychain has a striking presence and is the perfect size to use as a bag charm for
.

Among POP MART’s recent plush toy series,
this is a fairly large pendant.

Lineup (6 types + secret)

This series
consists of 6 regular designs plus 1 secret design.
The odds are 1 in 72.

Release Date & Price

Sales begin on March 13, 2026, at 11:00 AM.
The price is 4,400 yen (tax included).

Re-release Date

Sales will begin on March 15 , 2026, at 11:00 AM.

THE MONSTERS × Sanrio Plush Pendant

Detailed Explanation of Each Character's Design

In this series, Sanrio characters
dressed in the costumes of POP MART’s popular characters, “THE MONSTERS.”

Characterized by round faces, big eyes, and distinctive jagged mouths,
blending Sanrio’s cuteness with POP MART’s unique take on monsters.

The costumes and expressions of each character are also crafted with great detail.

My Melody × LABUBU

My Melody is one of the cutest designs in the series.

It’s a monster wearing a pink My Melody costume,
with the hood featuring My Melody’s long ears and ribbon.

Her outfit is a pale pink dress
with a girly silhouette that flares out softly at the hem.

The sleeves are made of white faux fur,
giving it a soft, plush texture.

Her expression features THE MONSTERS' signature
round eyes and a mouth revealing jagged teeth.

It’s not just cute—it also has a slightly mischievous vibe.

Kuromi × LABUBU

Among the series, Kuromi features
a slightly darker and more fashion-forward design.

Wearing a black Kuromi costume hood,
and her head features Kuromi’s signature skull motif.

The ears are large and spread out to the sides,
creating a three-dimensional silhouette true to THE MONSTERS characters.

The outfit consists of

・A purple plaid skirt
・Fluffy gray sleeves

combined to
capturing Kuromi’s signature gothic vibe.

Pochacco × LABUBU

Pochacco has a sporty design.

Wearing a white Pochacco costume,
and is characterized by its long, floppy ears.

The outfit consists of

・Pink T-shirt
・Blue shorts

for a casual look.

A small illustration of Pochacco’s face is printed on the chest.

Combining THE MONSTERS’ round faces
Pochacco’s cheerful character combine
giving this design a particularly pop feel within the series.

Pompompurin × LABUBU

Pompompurin is
a casual street style.

He wears a yellow hooded costume,
and his signature beret is recreated on his head.

The outfit features

・Light blue hoodie
・Green shorts

with a loose silhouette,
creating a relaxed look.

The plush toy has a soft, fluffy texture,
giving the character a gentle, soft vibe.

Cinnamoroll × LABUBU

Cinnamoroll is
one of the most fashion-forward designs in the series.

Wearing a white Cinnamoroll costume,
with long, large ears spreading out to the sides.

The outfit consists of

・Denim jacket
・Denim pants

—a rather unusual outfit.

This is a character with a denim style,
denim-style character.

Hello Kitty × LABUBU

Kitty features a classic girly design.

She wears a white Hello Kitty costume,
with a big pink ribbon next to her ear.

Her outfit is

a pink polka-dot dress

with sleeves made of soft faux fur,
which accentuates the doll's cuteness.

Secret ( Classic Hello Kitty × LABUBU)

Secret is
a Classic Hello Kitty design.

It features a brown hooded costume
a red ribbon.

The outfit is

・Blue overalls
・A yellow T-shirt

There’s also a small Kitty bag attached to the chest.

This character, which recreates a retro Hello Kitty design,
This character is sure to be a hit with collectors.

Product Size & Specifications (THE MONSTERS × Sanrio Characters Plush Pendant)

According to official information from POP MART,
this "THE MONSTERS × Sanrio Characters Plush Pendant" is
a keychain-style figure combining plush and vinyl parts.

Product Specifications

Item	Details
Product Name	THE MONSTERS × Sanrio Characters Plush Pendant
Brand	POP MART
Price	4,400 yen (tax included)
Varieties	6 regular types + 1 secret type
Size	Approx. 9 × 8 × 17.5 cm
Material	Polyester / PVC / ABS / Cotton
Filling	Polyester / PP pellets
Type	Blind Box (Random)

*You cannot choose the character. The contents are unknown until you open the box.

Size (Actual Dimensions)

Height: approx. 17.5 cm.

Compared to standard POP MART keychains,
.

To give you an idea,

• about half the size of a 500ml plastic bottle
• and slightly larger than the palm of your hand.
• It makes quite a statement when attached to a bag

That’s the size.

When attached to a character-themed bag or tote bag,
it’s a plush charm that really stands out.

Material Features

This series features
features a hybrid structure combining a plush toy and a vinyl figure.

① Plush Part

• Polyester
• Soft and fluffy to the touch
• Costumes and ears are made of fabric

② Face Parts

• PVC / ABS resin
• POP MART’s signature round, three-dimensional face
• The jagged mouth is sculpted in 3D

In other words

The softness of a plush toy + the three-dimensional feel of a figure

A design that lets you enjoy both.

Boxed

This product is
sold as a blind box (random selection).

There are two purchase options.

Single Box

1 figure per box

Assortment Box

6-pack
(High chance of getting all the basic characters)

However

• There is a chance the same character may appear
• The secret character is not guaranteed to appear

This is how the product is designed.

What is LABUBU? A popular character from POP MART

LABUBU is a character from "THE MONSTERS, " a popular character series by the Chinese art toy brand POP MART.

The character was designed by Hong Kong artist Kasing Lung.
The character was born from the worldview of his picture books and has a slightly mysterious, fantasy-like atmosphere.

LABUBU’s defining features are

• big round eyes
• a mouth revealing jagged teeth
• a fluffy monster-like appearance

While his expression may seem mischievous at first glance, his design also has a certain charm and cuteness.

At POP MART, LABUBU has gained worldwide popularity as a blind box figure series and is also attracting attention as a collector’s item.

In recent years, various products such as plush pendants and large-scale figures have been released,
making it one of POP MART’s signature characters.

Where can I buy it? POP MART Official and POP NOW

Click here to see where you can buy them.

POP MART Official Online Store

https://www.popmart.com/jp/products/10908/THE-MONSTERS-%C3%97-Sanrio-Characters-%E3%81%AC%E3%81%84%E3%81%90%E3%82%8B%POP NOW

POP MART Official POP NOW (Online Lottery)

あわせて読みたい

POP MART is a market leading player in character-based entertainment, renowned for pioneering the designer toy culture worldwide.

POP MART Online Shopping Page

Rakuten Ichiba

[Scheduled for release on Friday, March 13 at 11:00 AM] THE MONSTERS × Sanrio Characters Plush Pendant Price: From 4,400 yen (tax included, shipping not included) (as of March 13, 2026)

POP MART In-Store Sales

About Purchasing from the Official AliExpress Store

Currently, this item is also available at the official POPMART store in Japan, but due to its immense popularity, it is increasingly selling out quickly.

If you absolutely must get your hands on it, using the international platform AliExpress is one option.

AliExpress

Points to Note When Purchasing on AliExpress

• Shipping Restrictions to Japan:Some items in the official POPMART store on AliExpress do not support shipping to Japan. In such cases, it’s a good idea to check for stock at highly-rated (unofficial) select shops.
• Shipping Time: Since this is an international shipment, it typically takes about 2 weeks to 1 month to arrive. You should also be aware that the outer packaging may be damaged during transit.

Mercari and Amazon

If you find shopping on international sites too daunting or want to get your hands on an item immediately, you may be able to find it on secondary marketplaces like Mercari or Amazon.

However, since many listings are resold items (not official sales), we recommend checking whether the price is inflated, reviewing the seller’s ratings, and verifying the product condition (e.g., whether it’s unopened and still in its shrink wrap) before purchasing.

Mercari / Amazon

Will it sell out? Popularity Forecast

This series

・Sanrio
・POP MART
・THE MONSTERS

— a collaboration between these popular brands —

it’s highly likely to sell out on the release date.

The secret Classic Kitty, which has a 1 in 72 chance of appearing,
could become a collector’s item.

Summary

THE MONSTERS × Sanrio Characters Plush Pendant

・Release Date: March 9, 2026
・Price: 4,400 yen
・6 varieties + a secret item
・New POP MART Collaboration

For Sanrio fans and character enthusiasts,
this is a series you won’t want to miss.

Since they might sell out immediately on release day,
so if you’re interested, be sure to check them out soon.

Frequently Asked Questions (FAQ)

Where can I buy THE MONSTERS × Sanrio plush pendant?

You can purchase them on the official POP MART online store or at POP NOW.

Can I choose the character?

Since these are sold in blind boxes, you cannot choose the character.

Is there a secret character?

There is a secret character: Classic Hello Kitty.

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