Mellojoy is running a special campaign right now! Just post an unboxing video for a chance to win a fantastic prize.
Win a MELLOJOY-exclusive squeeze toy gift box worth 8,000 yen!
Table of Contents
Campaign Overview
✨ Win a MELLOJOY Limited Edition Squeeze Gift Box worth 8,000 yen!
Just purchase a Mellojoy squeeze toy and share your experience on TikTok. Choose whichever of the two challenges you prefer and enter for a chance to win a fantastic surprise prize!
How to Participate
① Unboxing Challenge
Buy a MELLOJOY squeeze toy and film an eye-catching unboxing video! Share how it feels to the touch and how it makes you feel. Be sure to capture that squishy, gooey, and stretchy texture on camera.
Pull, squeeze, stretch—capture your unique squeeze experience on video!
② Creative Challenge
Draw an illustration of Melloya, the Mellojoy character, or create and share a handmade craft inspired by MELLOJOY products! Whether it’s art, crafts, cosplay, or collages, feel free to express your creativity however you like.
Eligible items include popular products like Cheese Bear, Fluffy Paw Milk Puff, and Sky-Blue Koi Story.
Once you’ve participated in any of the challenges above, post your entry on TikTok to complete your submission!
Video Requirements
Content must be bright and positive, conveying a happy atmosphere
Tag the official account @MELLOJOYJAPAN
Post with the following hashtags #MELLOJOY #MELLOJOYUnboxing #MELLOJOYCreationChallenge
Surprise Rewards
🎁 Unboxing Challenge: We’re giving away gifts to 300 winners!
🎁 Creative Challenge: 100 winners will receive a gift!
Winners will receive a MELLOJOY limited-edition squeeze toy gift box worth 8,000 yen. Be sure to get your hands on this special, heartwarming gift!
How to Participate
Purchase a MELLOJOY squishy
Record an unboxing video or a creative video
Post it on TikTok (must tag @MELLOJOYJAPAN and include the hashtag)
You’re all set! Stay tuned for the winner announcement 🎉
Post a video of your unboxing moment. You could be the next winner!
How to Purchase
Mellojoy is officially available for purchase only through the MellojoyJapan official online store. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.
The official website updates inventory daily at 12:00 PM, and popular items sell out within minutes. Sales are held daily on TikTok LIVE starting at 8:00 PM.
User reports indicate that stock levels are often updated on the official website around 12:00 PM.
There are also numerous accounts of items selling out extremely quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)
TikTok LIVE Sales
Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM (*Dates are subject to change. Please check the announcements on each account for the latest information.)
How to Buy on Mellojoy Live: TikTok Shopping GuideMellojoy LIVE (mellojoylive) "It sells out fast on LIVE." "I put it in the cart but couldn't buy it."——This is a practical guide to help you "make it work" i...
If you’re unable to purchase items through the official website or TikTok LIVE, they may be available on secondary marketplaces such as Mercari or Amazon. However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.