So realistic you’d mistake them for the real thing, yet you can squeeze them as hard as you like in the palm of your hand—a new series has arrived that will delight both burger lovers and squeeze toy fans alike.
Mellojoy (Mellojoy) ’s “King of Burger Squeeze Series (BURGER SQUISH KING Series)” [A028] features silicone toys with a creamy, whipping cream-like texture that look just like hamburgers—but are designed to be squeezed.A diverse lineup—including the Cheeseburger, Pink Burger, Bear Burger, Galaxy Burger, and Fried Chicken Burger—is available in blind boxes.

What is the King of Burger Squeezes Series?
This squeeze toy series faithfully recreates the cross-section of a burger—plump buns, melted cheese, and fresh lettuce and tomatoes—using silicone. True to its “BEST IN TOWN” tagline, the quality is unmatched in the series.It combines a level of realism so striking it could be mistaken for a food sample with the soft, fluffy texture of “Creamy Cream.” Handcrafted by artisans, each burger’s appearance is exceptionally intricate.
Introducing the Lineup
Cheeseburger

A classic cheeseburger featuring a golden-brown bun topped with black and white sesame seeds, with melted cheese and green lettuce peeking through. Even the subtle gradation of the bun’s browning is meticulously recreated—just looking at it is enough to whet your appetite.
Pink Burger

A photogenic treat featuring a vibrant strawberry-pink bun sprinkled with white sesame seeds. The contrast between the yellow cheese and the pink bun really stands out.
Bear Burger

With a bear’s face printed on the bun, this is the cutest item in the series. The cross-section—featuring a fried chicken patty layered with lettuce and tomato—is highly realistic, and it’s a perfect character merchandise item.
Galaxy Burger

With a deep purple bun studded with star-shaped sequins, this is the most eye-catching color in the series. The glitter shimmers beautifully depending on the light, creating a magical effect, and it’s a particularly popular item among collectors.
Fried Chicken Burger

A realistic design featuring a crispy fried chicken patty that seems to burst right out of the bun. Paired with cherry tomatoes and lettuce, it looks just like a plate from a café—it’s satisfying just to look at.
Texture: The fluffy feel of Creamy Cream
The texture is that of whipped cream. It’s light and fluffy with a gentle elasticity; when you grip it, the bun gently deforms. When you pull it apart firmly with both hands, the details of the cross-section spread out, and when you lift it up, you can enjoy its elasticity as it stretches vertically.



Product Information
- Product Name: Mellojoy Burger Squeeze King Series (BURGER SQUISH KING Series)
- Item No.: [A028]
- Texture: Creamy Cream (Whipping Cream)
- Material: 100% Food-Grade Silicone (Handcrafted by Skilled Artisans)
- Format: Blind Box (1 piece per box)
- Price: ¥2,899
- Note: No returns after opening
The new king of squishy toys, combining realism with a pop art vibe. Be sure to check out the Mellojoy King of Burgers Squishy Series.
How to Purchase
Mellojoy The official Mellojoy Japan online shop is the only authorized place to purchase this product. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.
The official website updates inventory daily at 12:00 PM, and popular items sell out within minutes. Sales are held daily on TikTok LIVE starting at 8:00 PM.
URL
Official Online Store (Japan): https://www.mellojoyjapan.com/
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoyliveOfficial Website and Purchase Status
- User reports indicate that stock levels are often updated on the official website around 12:00 PM.
- There are also numerous accounts of items selling out extremely quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
- Free shipping on orders of 5,000 yen or more.
Official TikTok Japan (MellojoyJaPan Channel)
Daily at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (information from the Japan account).
Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)
TikTok LIVE Sales
- Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account for the latest information.)


Squeeze-Related Articles
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If you’re unable to purchase items through the official website or TikTok LIVE, they may be available on secondary marketplaces such as Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.




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