A new squeeze toy modeled after a slice of bread has arrived—it’s so realistic you’ll have to look twice.
Mellojoy’s new “Toast Tsutsumi Series” [A034] features blind box-style squishies shaped like lifelike slices of toast.There are two textures to choose from: "Pancake" and "Mousse Cream," each offering a different chewy or fluffy feel every time you squeeze it. The toppings are incredibly realistic, with a level of detail so high you might just want to eat them.
What is the Toastie Stack Series?
True to its name "Tsutsumi," this series is based on the concept of stacking slices of bread one on top of another. The square shape is adorable, and the design looks great when displayed as a collection. Handcrafted by artisans, every detail is meticulously crafted—from the texture of the toast and the browning to the three-dimensional feel of the toppings.
Introducing the Lineup
This series features multiple types of blind boxes. It’s a surprise which one you’ll get until you open it.
Chocolate French Toast & Strawberry
Deep chocolate-brown bread topped with generous whipped cream and bright red strawberries. It looks just like a 3D version of a café dessert plate, with an exquisite, appetizing color scheme. The crunchy texture of the French toast on the surface is also perfectly recreated.
Salmon Cream Cheese Toast
A rich visual featuring generously spread cream cheese on golden-brown toast, topped with smoked salmon. Even the green of the dill is meticulously recreated, making it look just like a real café menu item. You can also enjoy the chewy texture reminiscent of a fluffy pancake.
Matcha Red Bean Butter Toast
Matcha-green bread topped with red bean paste and a pat of butter. We’ve recreated this popular fusion of Japanese sweets and toast as a squeeze toy. Stretch it out to reveal a burst of vibrant matcha green and enjoy its bouncy texture.
Lavender Heart Toast
A fluffy toast with a mousse-like texture and a beautiful white-to-lavender-purple gradient. Two translucent hearts sit on top, offering a soothing, wobbly texture. With its girly, dreamy design, this item is highly popular among collectors.
Fried Egg Toast
A glossy fried egg sits atop fluffy white bread. The orange yolk looks incredibly realistic, creating a visual that makes you want to touch it. When you squeeze it firmly in your palm, the whole thing squishes and deforms, offering an unbeatable sense of satisfaction as a squishy toy.
Red Velvet Toast
A striking design where a cream-colored cross-section peeks out from the vivid red bread. When you pull it up, the cream-colored interior stretches out further and further, giving it the look of a red velvet cake.
About Texture and Ingredients
This series features two different textures. The "Papan Pancake " has a chewy, springy texture that deforms firmly when squeezed and springs back. The "Mousse Cream" is fluffy and smooth, characterized by a softer feel when pressed. Which texture you get is one of the fun elements of the blind box.
- Textures: Two types—Puff-Puff Pancake / Mousse Cream
- Series: Toast Tsutsumi Series [A034]
- Format: Blind Box
- Weight: 244g
- Price: ¥2,899 (per box)
- Note: No returns after opening
How to Purchase
The official way to purchase Mellojoy is through the Mellojoy Japan official online shop. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.
The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. Sales are held daily on TikTok LIVE starting at 8:00 PM.
URL
Official Online Store (Japan): https://www.mellojoyjapan.com/
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoyliveOfficial Website and Purchase Status
- User reports indicate that the official website often restocks and displays inventory around 12:00 PM.
- There are also numerous accounts of items selling out very quickly, even while in the cart, and several users have noted that it is difficult to make a purchase.
- Free shipping on orders of 5,000 yen or more.
Official TikTok Japan (MellojoyJapan Channel)
Every day at 12:00 PM: Announcement of new product additions and restocks on the TikTok Shop (notification for Japanese accounts).
TikTok LIVE Sales
- Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (many announcements and posts indicate an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account on the day for the latest information.)
What is Mellojoy? A brand specializing in handmade "soft and squishy" squeeze toys. Their blind boxes (where you don’t know what’s inside until you open them) are very popular. The official shop for Japan is...
Summary
These squishies look just like café toast—you’ll want to line them up and display them. Be sure to experience the mysterious, soothing sensation that makes you want to touch them every day.
▶ Buy on the Mellojoy Official Website
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Melojoy Search Results
If you can’t find it on the official website or TikTok LIVE, it may be available on secondary marketplaces like Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened) before purchasing.
