A new squeeze toy has been released that lets you enjoy the strange sensation of a koi, which usually swims gracefully on the water’s surface, stretching out viscously in the palm of your hand.
Mellojoy (Mellojoy) ’s “Sky-Blue Koi Tale (SKY KOI TALE)” [A038] is a silicone toy modeled after a Nishikigoi koi, featuring a sticky, yogurt-like (Frozen Cream) texture.Featuring artwork with a traditional Japanese aesthetic reminiscent of ukiyo-e, this series boasts a charming array of unique color variations, including sky blue, jade, gold, red-black-white, and terracotta. It comes in a blind box format, so you’ll have to wait and see which one you get.
Mellojoy Sky-Blue Koi Tale [A038] / Creamy Yogurt Texture ¥2,599
Table of Contents
What is “Sky-Blue Koi Story”?
“Sky-Blue Koi Story” is Mellojoy’s Japanese-style squeeze toy series inspired by traditional Japanese Nishikigoi koi.From the fine texture of the scales to the plump eyes and the three-dimensional feel of the fins, each figure is meticulously crafted, resulting in a collectible series where each color evokes a distinct world of its own. Elements of Japanese aesthetic sensibility—such as ukiyo-e prints, waves, and clouds—are expressed throughout the designs.
The collection features a variety of distinctive colors, including sky blue, pink, gold, and terracotta.
Introducing the Color Variations
Sky Blue
The translucent sky blue paired with white wave spray creates a dreamlike effect.
This is the iconic color of the series, featuring pale sky blue with white wave spray accents. When the translucent silicone catches the light, it shimmers like a carp swimming underwater, and when held in your hand, it reveals a mysterious effect as white marbling spreads across its surface.
Cupping it in your palm, the cool sensation feels delightful.
Jade Green
A deep green reminiscent of real jade.
A deep green reminiscent of genuine jade. The translucent silicone creates a gem-like texture, and its beauty lies in how the color appears to change depending on the angle of the light.
Terracotta (Antique Pottery)
A terracotta color with the texture of antique pottery.
A design brimming with Japanese charm, featuring a terracotta color reminiscent of earthenware and antique pottery, accented with turquoise blue lines. The matte texture and faded-looking hues evoke the charm of an antique work of art.
Gold (Golden)
An auspicious golden koi that shimmers from orange to gold.
A popular color for good luck, featuring a beautiful gradient from orange to gold. The glossy, translucent silicone shimmers in the light, giving it a presence truly worthy of the name “Golden Koi.”
Red, Black, and White
The bold combination of red, black, and white creates an overwhelming presence.
This is the most striking color in the series, featuring a bold combination of red, black, and white. Inspired by the red-and-white Nishikigoi, this color scheme is particularly popular among collectors.
Texture: The unique feel of thick, creamy yogurt
The texture resembles thick yogurt (Frozen Cream). It has a unique, viscous consistency, and when you press it with your hand, you’ll enjoy the sensation of it slowly sinking in. When you pull it, it stretches out, and when you let go, it slowly returns to its original koi shape—this sequence of movements is addictive.
It has a unique elasticity that stretches vertically with a firm pull.When stretched with both hands, the scale-like texture spreads out dynamically.
Product Information
Product Name: Mellojoy Sky-Blue Koi Tale (SKY KOI TALE)
Item No.: [A038]
Texture: Thick Yogurt (Frozen Cream)
Material: Food-grade silicone (handcrafted by skilled artisans)
Format: Blind Box (1 piece per box)
Price: ¥2,599
Note: No returns after opening
A one-of-a-kind collectible toy where traditional Japanese aesthetics meet modern squeeze toy culture. Be sure to check out Mellojoy’s “Sky-Blue Koi Story.”
How to Purchase
Mellojoy The official Mellojoy Japan online shop is the only authorized place to purchase this item. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.
The official website updates inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.
User reports indicate that stock levels are often updated on the official website around 12:00 PM.
There are also numerous accounts of items selling out extremely quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)
TikTok LIVE Sales
Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM (*Dates are subject to change. Please check the announcements on each account for the latest information.)
How to Buy on Mellojoy Live: TikTok Shopping GuideMellojoy LIVE (mellojoylive) "It sells out fast on LIVE." "I put it in the cart but couldn't buy it."——This is a practical guide to help you "make it work" i...
If you’re unable to purchase items through the official website or TikTok LIVE, they may be available on secondary marketplaces such as Mercari or Amazon. However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.