V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara.

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Bat Bakery" directed by Hiroshi Fujiwara

Omotesando area café lovers will not want to miss this hot new spot.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara.


Opening in December 2024 on the site of Omotesando's legendary "Montauk" cafe is V.A.CAFE (VAT BAKERY), a bakery-cafe directed by Hiroshi Fujiwara.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 2
Rakuten Books, Inc.
2,200 yen (as of 2025/05/02 22:23 | according to Rakuten Ichiba)

V.A. CAFE (VAT BAKERY)" carries on the memory of Montauk.

Located on the second floor of 6-1-9 Jingumae, Shibuya-ku, Tokyo, V.A.CAFE (VAT BAKERY) is situated in an easily accessible location from Omotesando Station, yet there is no conspicuous signage, and at first glance it is hard to tell what the store is about.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 5


However, after climbing the stairs, you will find a surprisingly stylish space.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 6

The first floor is a sales space for the apparel brand "JUN," and the second and third floors are café spaces, giving the store an atmosphere similar to an overseas concept store.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 7


The stylish design by space producer Uichi Yamamoto shines through.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 8

The cafe space consists of two floors.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 10

The mezzanine floor is a warm and nostalgic space with chairs and tables taken over from the famous "Ace" cafe in Kanda, Tokyo.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 11


The third floor, on the other hand, has a pop and sophisticated design based on red and white tones.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 12

At the top of the staircase with cute tiles, red sofas and white tables are lined up, offering a panoramic view of Omotesando through the glass.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 13
Rakuten Books, Inc.
¥1,100 (as of 2025/05/02 22:29 | according to Rakuten Ichiba)

A variety of popular doughnuts and homemade breads!

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 16

The most popular item is the homemade fresh doughnut. On this day, I had the Cinnamon Sugar (463 yen + tax).

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 17


The fluffy dough topped with icing and crushed nuts looks and tastes great.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 18

However, the donut slid around due to the incompatibility of the plate and the table.... I have to admit that it was a little difficult to cut with the plastic fork and knife provided. However, the taste is definitely delicious!

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 19
V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 20

Other breads include cinnamon rolls, "nori toast," and many other variations, all of which are intriguing from the outside. Next time, I would like to try the cinnamon roll!

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 21

Menu

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 22
V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 23
Rakuten Books, Inc.
¥1,320 (as of 2025/05/02 22:35 | according to Rakuten Ichiba)
V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 26

Summary of the attraction of V.A.CAFE

  • Opening in December 2024 at the former Montauk site.
  • Direction by Hiroshi Fujiwara, scenography by Uichi Yamamoto
  • Bakery café operated by apparel brand "JUN
  • 1F: merchandise sales, 2F: bakery and mezzanine, 3F: café space
  • Popular for its wide variety of homemade doughnuts and breads
  • A hole-in-the-wall cafe in Omotesando! No signage and full of a sense of seclusion
V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 27

Store Information

If you are looking for a stylish cafe in Omotesando, or if you are a fresh doughnut lover, you should definitely visit this cafe. This hideaway café is sure to become more and more talked about in the future!

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 28

When we visited on a weekday evening, we were able to enter without a wait. The clientele is mostly women in their 30s, and the atmosphere is relaxed and relaxing.

V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 29
V.A.CAFE (VAT BAKERY Bat Bakery), a café with a spectacular view directed by Hiroshi Fujiwara. - image 30

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