[Mellojoy Taro Soufflé Z072-14] The lavender purple color is gorgeous! A review of this squeeze toy with its wonderfully smooth, creamy texture

This soufflé, which captures the gentle purple hue of taro, is now available as a squeeze tube.Mellojoy (Mellojoy)’s “Taro Soufflé Medium Size (Z072-14)” is the third installment in the Z072 series, following chocolate and matcha.The two-tone gradient of lavender purple and creamy white is soothing just to look at.

The base is Creamy Cream (Whipping Cream) —a texture that’s thicker and more spreadable than mousse cream. You’ll enjoy a rich, stretchy texture that perfectly captures the creamy, melt-in-your-mouth feel of taro.

What is the Taro Soufflé, Medium Size (Z072-14)?

All products in the Z072 series share the same soufflé silhouette; only the top color varies.The taro version features a soft lavender purple—the same shade commonly seen in taro milk tea and taro desserts. The design, with a smooth gradient transition between the top and sides, exudes elegance, making it one of the most popular color schemes in the series.

When you line up the three varieties—Chocolate (Z072-7), Matcha (Z072-10), and Taro (Z072-14)—they create a stunning display reminiscent of a dessert showcase. We highly recommend collecting all three.

Comes with a brand box—perfect for gifts!

Styling them inside the purple Mellojoy original box is incredibly chic. Simply place them on a heart-shaped lace cake stand with some taro cubes and blueberries—that’s all it takes to achieve this level of elegance. They pair perfectly with purple flowers, making for a picture-perfect gift.

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Experience the smooth, spreadable texture of Creamy Cream

Pinch the lavender-colored top and pull it up—it stretches out. The creamy, sticky texture of the “Creamy Cream” brings to mind the melt-in-your-mouth texture of taro. Since it’s made from the same ingredients as the chocolate and matcha versions, it’s fun to line them up and compare how they stretch.

When you lift it with one hand, the lavender-purple top glistens with a glossy sheen. The embossed “Mellojoy” logo is clearly visible, making it a stylish addition to any collection.

When you press firmly from both sides with both hands, the lavender purple and cream white spread out and the shape changes. It’s irresistible to watch the logo on top stretch vertically and the ring-shaped layers on the sides get squished. When you let go, it slowly returns to its round soufflé shape.

Product Information

Product Name: Mellojoy Taro Soufflé, Medium Size [Z072-14]
Price: ¥2,399 (per box)
Materials: Creamy Cream (Whipping Cream), 100% Food-Grade Silicone
Format: Blind Box (No returns accepted after opening)
Purchase: MellojoyJapan Official Website, Rakuten Ichiba, and other online retailers

Be sure to also check out the Chocolate Soufflé (Z072-7) and Matcha Soufflé (Z072-10) from the same series.

Other items in the Mellojoy Squeeze Series are also featured on our Squeeze Specials page.

The official channel for purchasing Mellojoy is the MellojoyJapan official online store. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.

The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.

URL

Official Online Store (Japan): https://www.mellojoyjapan.com/ 
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan 
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official 
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoylive

Official Website and Purchase Status

• User reports indicate that the official website often restocks items and updates inventory status around 12:00.
• There are also numerous accounts of items selling out extremely quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
• Free shipping on orders of 5,000 yen or more.

Official TikTok Japan (MellojoyJapan Channel)

Every day at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (information for Japanese accounts).

Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)

TikTok LIVE Sales

• Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM
  (*Dates are subject to change. Please check the announcements on each account on the day of the event for the latest information.)

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If you absolutely cannot purchase an item through the official website or TikTok LIVE, it may be available on secondary marketplaces such as Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened) before purchasing.

Mercari / Amazon