[Event Ended] Event Completed] Dream collaboration between Yurie Sekiya and Sanrio! Limited time only SHOP at Harakado, Tokyu Plaza Harajuku

Who is Yurie Sekiya, a hot artist?

Yurie Sekiya is an illustrator whose popularity is soaring. Her illustrations are characterized by the use of pastel colors andsparkling eyes, and have a nostalgic yet new "dreamy cute" worldview.

She is an artist who is gaining popularity mainly among Generation Z and millennial women, and is often the topic of conversation on SNS and in zines. She has finally achieved a dream collaboration with Sanrio Characters!

Osaru no mamagoto / Yurie Sekiya [FREE SHIPPING over 1000 yen].

bookfan No.2 store Rakuten Ichiba

¥1,320 (as of 2025/09/07 17:41 | according to Rakuten Ichiba)

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Not to be missed! Highlights of items on display & for sale

Enchanted by the vividly colored original drawings

In the exhibition area, original drawings of Sanrio characters by Yurie Sekiya are lined up, drawing you into the world of the characters.

The pastel expressions of Pudding, Kitty, Cinnamon, and Kikirara are adorable and make for great photographs!

Of particular note are the colorful works featuring a grouping of all the characters.

The pop and gal atmosphere is on full display, making this a must-see for fans. The art images projected on the venue's large monitors are also immersive!

Those popular characters also made an appearance!

This year's event features a collection of Sanrio's most popular and talked-about characters!

• Pom Pom Pudding's friend, Muffin-kun
• My favorite Tuxedo Sam
• Kitty, Kikirara

A colorful lineup!

Peropero★Spa~Cruise

Written by Yurie Sekiya

¥1,100 (as of Sep. 7, 2025 17:41 | according to Amazon)

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Can't leave without buying! Cute collaboration goods introduction

Enamel bag

The eye-catching enamel bag in pop colors is a good choice as a guess bag. With a transparent pocket, you can enjoy putting in an actor or a can badge.

A full lineup of stationery including notepads, stickers, and acstas!

• Mini photo album key chain
• Notepad
• Acrylic stand (Actor)
• Stickers

The colors are so cute, you'll want to collect them all! Stationery decorated with your favorite characters will bring a "crush" to your daily life.

We also recommend putting the stickers on your computer or smartphone case to update your "OSHI LIFE.

Original works other than Sanrio are also cute!

The theme behind the POP-UP is "pastel-colored gals!

The underlying theme of this POP-UP is "pastel-colored gal. It is a fusion of gal culture and Sanrio, creating a unique world view.

The event has a retro Heisei era flavor, but is also packed with trends for 2025, making it an event that can only be experienced now!

My impressions & recommendations from my actual visit

I visited the event myself, and I was impressed by the "cute" atmosphere everywhere I turned. Everywhere I went, I saw a lot of "Cute! I was able to take a lot of photos that would look great on social networking sites because the exhibition area was open for photography.

There were so many goods that I seriously wondered what to buy...but this time I just had a preview and decided to go shopping again later.

Summary｜Immerse yourself in the world of sparkling eyes x pastel gals x Sanrio!

This POP-UP SHOP by Yurie Sekiya and Sanrio Characters is a must-see event not only for Sanrio fans, but also for art and gal culture lovers, as it is limited time only and admission is free.

Why not make memories with your "guess" in a space that combines cuteness, nostalgia, and the Japanese trend of 2021?

POP-UP SHOP Outline｜Access & Information

The POP-UP SHOP is currently being held at OSHI BASE Harajuku on the 3rd floor of Tokyu Plaza Harajuku, a new landmark in Harajuku!