[Event Ended] July 2025 Jo Malone Omotesando POPUP Event Experience Repo｜Gacha perfume!

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British Summer Comes to Omotesando with Jo Malone London's "Raspberry Ripple

On Friday, July 4, 2025, we visited Jo Malone London's special summer POP-UP event " Raspberry Ripple " in Omotesando!

I arrived at around 12:00 pm on Friday in the summer-like weather. Many people had already visited the event, and I got a numbered number by reading the QR code.

The system indicated a "400 minute wait", but in reality it took less than an hour to enter. * Calls come in earlier than the scheduled time, so pay close attention to the notifications!

Note that if you go out to lunch far away, you may not make it in time for the call and will be treated as a cancellation!

Full of photo spots! Courtyard area that recreates the English seaside

While waiting for your turn, it's photo time in the courtyard!
The staging is very nice, inspired by the British seaside, which is the theme of the event.

• Photo spot resembling a sand castle
• Decoration reminiscent of a sunny day
• Retro cute space surrounded by colorful stripes

Delicious Venchi x Jo Malone scented gelato!

Collaboration gelato with Venchi is now available outside the venue.
Price: 918 yen (cone or cup). I chose a cone...but regretted it a bit (lol).

The ice cream dripped down to my hands after about 2 minutes due to the heat and became sticky 🧊....

The flavor is "Raspberry & Redcurrant x Stracciatella ".
To put it simply, it is " raspberry and cookies & cream.
The ice cream is said to be offered at Venchi in Ginza, but here it is offered as a pairing experience with the perfume, allowing visitors to enjoy the marriage of flavors and aromas!

The venue looks good no matter where you cut it!

The venue is decorated in pink and yellow stripes, and looks good no matter where you cut it.

You can win perfume at the gacha! You will always get something!

If you post on SNS with the designated hashtag, you can try the POPUP limited edition gacha.

What a surprise for me...
I won a 9ml "Myrrh & Tonka" cologne Intense (about 4,000 yen value)!

It is a men's perfume, but it is woody and sweet, my favorite scent, and I was too happy!

• Limited to the first 200 registrants every day!
• Spin Chance for all registrants!
• Charms, patches, perfumes, etc. will be randomly awarded.

and the gacha is a must-participate! It is a must-participate!

You can also take purikura! A social networking spot with cute backgrounds to choose from!

There is a purikura booth next to the gacha, where you can choose a cute background and take a picture!

You can choose from 6 different types of cute backgrounds and take a picture with them! After taking a picture, you can scan the QR code and send it to your smartphone.

2025 Featured New New "Raspberry Ripple Raspberry Ripple" Perfume Experience

At the venue, visitors can enjoy the fragrance of the new "Raspberry Ripple" cologne, the centerpiece of this year's event.
The fragrance, which combines sweet and sour raspberries with the lightness of summer sunlight, is truly a "summer" perfume that can be enjoyed with all five senses.
The unique fruity and creamy scent is a hot topic!

• Release date: Early June 2025 (including pop-up pre-release)
• Size: 30ml / 100ml (*Limited package)
• Inspiration: The traditional British raspberry ripple ice cream. The freshness of bright raspberry and redcurrant fused with creamy white musk, a fragrance that evokes memories of summer on the sandy beach.
• Usage scenario: The light and friendly fragrance is great for daily use, summer resorts, and the office. Can also be layered to create night and depth.

Brand formula and background story

• Nostalgic and modern concoction:
  Sharp red fruitiness at the base with soft musk, plus sparkling sandalwood and bergamot for contemporary depth
• Campaign Concept:
  A multi-sensory experience that visualizes the nostalgia of British summer piers, Sunday markets and ice cream.
• Perfumer's vision (according to Céline Roux): Fruity red fruits and creamy white musk convey a "summer smile" through scent.

A fine layering proposal

• Wood Sage & Sea Salt: The addition of sea breezes and woody notes gives both freshness and depth to the fragrance.
• English Oak & Hazelnut: Officially recommended. Adds nutty warmth and depth

If you would like to try them for yourself, you can experience them at a pop-up event or get a sample at a store.
We hope you will try this new way of enjoying summer, bringing "scented ice cream" into your daily life!

The official online version with pouch is also cute, so take a look at it > https://www.jomalone.jp/just-because-raspberry-ripple

Countermeasure for waiting time: I also recommend taking time for sweets in the vicinity.

Even if the wait time is indicated as "400 minutes," in reality you will often be called early, so it is a good idea to check out in advance the sweets stores and cafes within easy reach.
There are plenty of stylish cafes in the Omotesando area, so you can enjoy adjusting your time.

Jo Malone's popular scents and representative products

English Pear & Freesia

• Fragrance: Fruity floral
• Top Notes: Pear
• Middle: Freesia, Rose
• Characteristics: Freshness of ripe pear and softness of white flowers. Sweet and light, No. 1 in popularity among women.

Wood Sage & Sea Salt

• Year of release: 2014
• Fragrance: Marine Woody
• Imagery: A free-flowing scent reminiscent of sea breezes, dry herbs, and the beach
• Characteristics: Unisex, suitable for everyone, good for layering

Red Roses

• Olfactive: Rose floral
• Characteristics: A gorgeous, classic fragrance blending seven types of roses. It gives the impression of holding a bouquet of flowers.

Lime Basil & Mandarin

• Olfactive: Citrus spicy
• Characteristics: A representative work from the brand's early days. The unexpected spice of basil is effective in the freshness of the fragrance. It is also popular among men.

Peony & Blush Suede

• Fragrance: Floral and fruity
• Characteristics: A fusion of the glamour of peony and the soft sensuality of suede. An elegant and feminine fragrance.

Nectarine Blossom & Honey

• Fragrance: Fruity-sweet
• Characteristics: Nectarine full of juice and gentle honey. Popular with the younger generation and in summer.

Points to note when attending

• Admission is free and reservations are not required, but numbered tickets may be required during busy times. Please come with plenty of time to spare.
• Registration to the official LINE account is required, so bring your smartphone.
• The closing time is earlier (19:00) on the last day, 7/6, and the last admission is 30 minutes before, so be careful of the time!

Summary of event contents and highlights

• A worldview inspired by the English seaside
  A photo booth reminiscent of a sand castle and a sunny spot, where visitors can enjoy a production that evokes nostalgic memories of summer
• Experience and limited sale of the new "Raspberry Ripple" cologne
  In addition to trying the sweet and sour summery scent, limited edition bottles of Wood Sage & Sea Salt will also be available.
• Gelato in collaboration with Venchi
  Gelato with flavors linked to fragrances stimulates the five senses! This is the only place where you can experience the pairing with fragrance!
• Purchase privilege & SNS campaign
  • You can get limited-edition goods such as "ice cream bottle charms" and "embroidered patches"!
  • Post on Instagram and TikTok to participate in the "Summer Gatcha Lottery" to win gorgeous prizes!