All-You-Can-Eat Gelato Morning Set at NOA COFFEE Takeshita Street Harajuku

Read in Japanese

What kind of place is NOA COFFEE Gelato Kitchen?

Right at the entrance to Takeshita Street in Harajuku, I stumbled upon a café with a breakfast menu that’s just a little too over-the-top (lol).

Its name is NOA COFFEE Gelato Kitchen. Believe it or not, if you order the breakfast set, you get all-you-can-eat homemade gelato. And it starts at just ¥750. Right in the heart of Harajuku, where you can have as many refills of gelato as you want from the morning on—I have no choice but to become a regular.

This shop is a new venture by the long-established coffee shop 《NOA COFFEE》, which has been loved in Harajuku for over 50 years, now featuring an attached gelato workshop. It’s located a mere 30-second walk from the Takeshita Exit of JR Harajuku Station. Step down one level from the hustle and bustle of Takeshita Street, and you’ll find a sophisticated, relaxed dining café.

Marble-style tables, gold pendant lights, and woven tile walls. It’s a high-quality space with a completely different vibe from the Harajuku atmosphere outside.

Morning Set Contents & Prices

Morning service hours are 9:00 AM–11:00 AM (last order at 11:00 AM).

Set A ¥750

• Buttered toast (with jam or honey) or country bread (with jam or butter)
• Salad
• Drink
• All-you-can-eat homemade gelato

Set B ¥900

• Buttered Toast or Campagne
• Salad & Drink
• Yogurt & Boiled Eggs
• All-you-can-eat homemade gelato

This time, I chose the Campagne from Set A. For my drink, I selected iced coffee (included in the set price, no extra charge).

Tasting Report: Campagne, Salad, Iced Coffee

The country bread is sliced into two pieces; the crust is crispy, while the inside is chewy and satisfying. I enjoy it with plenty of the included butter and strawberry jam (Kraft).

The salad features romaine lettuce as a base, with carrots and tomatoes for a colorful dish.

And just look at the height of this glass of iced coffee! I was completely satisfied with the generous pour of dark-roast coffee.

All-you-can-eat gelato is the main attraction! A lineup of 9 flavors

And now, the star of the show: all-you-can-eat homemade gelato. You can get as many refills as you like by scanning the QR code to call a staff member (orders are taken one cup at a time).

Flavor	Japanese
Cassis Yogurt	Cassis Yogurt
Lemon Yogurt	Lemon Yogurt
Chocolate	Chocolate
Hazelnut & Caramel	Hazelnut & Caramel
Rich Milk	Rich Milk ⭐ Recommended
Lime Blue	Lime Blue
Matcha	Uji Matcha
Raspberry Banana	Raspberry Banana
Mango	Mango

Of the nine flavors, the one I definitely want you to try first is Rich Milk. It’s a classic flavor with a rich, creamy milkiness, yet it has a refined sweetness to it. The moment I took a bite, I was convinced, “I could eat this all day long.” The smoothness and clean finish are completely different from store-bought ice cream—truly the quality you’d expect from a gelato specialty shop.

Atmosphere: A sophisticated space that feels unlike Harajuku

The interior, located on the basement level, is much more spacious than I had imagined. It offers plenty of seating options, including sofas and tables, and is fully equipped with Wi-Fi. It was very quiet on a weekday morning, allowing me to relax and unwind. Time passes quietly here, making it hard to believe the hustle and bustle of Takeshita Street is just outside.

Must-try next time: Custom Parfait (from ¥1,750)

Aside from the breakfast menu, what caught my eye was the custom parfait. It’s a made-to-order parfait where you can freely choose two types of homemade gelato, plus toppings and sauces, starting at ¥1,750. The display case is filled with beautiful samples, and just looking at them gets me excited. I vowed to myself that next time, I’d come specifically for the parfait after lunch.

NOA COFFEE Gelato Kitchen Basic Information