SNIDEL 20th Anniversary! SNIDEL TOKYO AOYAMA" opens for a limited time!
SNIDEL TOKYO AOYAMA," a limited-time store celebrating SNIDEL 's 20th anniversary, will be open from August 21, 2025 (Thursday) to the end of December.
In a playful space with the theme of "LUCKY," visitors can enjoy limited items, an original café, a GACHA-GACHA experience, and the world view of SNIDEL that can only be experienced here.
Each floor of the store offers a different colorful worldview
The attraction of "SNIDEL TOKYO AOYAMA" is its space design, where each room is decorated in a different color.
1st floor
A glamorous and photogenic space based on pink and red. Casino-style decorations and slot machine-like effects are scattered throughout.
Second floor
The yellow and purple base colors and checkered walls make the space design look like an interior store. The colorful world that unfolds as you ascend the stairs is cute enough to be used as a reference for creating a room!
Furthermore, even the fitting rooms have been carefully designed to make the time spent choosing clothes enjoyable.
PochipGachagacha (original capsule toy) experience
SNIDEL Original Capsule Toys (Gacha Gacha) are available only here.
- One time 990 yen
- Electronic money payment supported (PayPay, Rakuten Pay, auPay, etc.)
- Contents include an eco-bag, fur charm, smartphone grip, mirror charm, rabbit charm, etc.
- The thrill of not knowing what you will get is the attraction!
The exciting experience of possibly getting something different every time you visit is something no fan should miss.
Discover your favorites at SNIDEL HOME
The second floor also features the "SNIDEL HOME" area.
I fell in love with the cat motif loungewear and slippers.
There is also a wide range of other items, from one-piece dresses for going out to everyday wear, loungewear, cosmetics, and room fragrances, and just looking at them makes me excited.
potip
potipI also liked this sweatshirt TOPS and cardigan with ruffles!
PotipLimited items & pre-sale information
At SNIDEL TOKYO AOYAMA, in addition to the Aoyama store limited items, the flower motif collection commemorating the 20th anniversary and the second SNIDEL x Chacott collaboration are on pre-sale.
- Ringer T-shirt ￥6,930
- Cap ¥5,940
- Heart charm ¥5,280
- Flower motif dress and cardigan
- SNIDEL × Chacott collaboration (velour × tulle dress, etc.)
Fans can get their hands on these items prior to their nationwide release, so don't miss them.
SNIDEL's first cafe "LIMITED CAFE
The centerpiece of the Aoyama store is SNIDEL's first café.
However, please note that there are almost no seats, so it is practically a "eat-and-go" style.
Menu
- Donuts (limited to 50 on the first day of opening)
Chai x Beetroot Chocolate / Green Tea x Amber Sugar / Banana x Raspberry - Drinks
Cotton Candy Soda, Muscat Soda, Matcha Strawberry Milk, Cafe Latte
The "Matcha Strawberry Milk" in particular was highly praised by popular models. It looks photogenic and tastes delicious.
Impression of the actual visit
When I actually visited, I found that "SNIDEL's theme park" was the perfect description.
With the addition of photo spots and capsule toy experiences, it is more than just a shopping experience.
I was especially excited by the wide selection of SNIDEL HOME products and the doughnuts and drinks that looked so good.
It was a very satisfying space to be immersed in the world of SNIDEL.
FAQ (Frequently Asked Questions)
It will be open from Thursday, August 21, 2025 to the end of December.
No, you cannot. It is exclusively for electronic money (PayPay, Rakuten Pay, auPay, etc.) and costs 990 yen per time.
There is almost no seating, and it is basically a take-out or eat-in style.
They are sold only inside the SNIDEL TOKYO AOYAMA store. Some items are limited in quantity, so early check is recommended.
We have a wide range of products from loungewear, slippers, room fragrance, daily wear, and going out wear.
Summary
SNIDEL TOKYO AOYAMA" is a special limited-time-only space created to commemorate the 20th anniversary.
Limited items, a wide selection of SNIDEL HOME, original doughnuts & drinks, and a Gacha Gacha experience are all must-see for fans.
The event will last until the end of December, so SNIDEL fans and visitors to Aoyama and Omotesando are encouraged to visit.
See also: Fashion Category
Calvin Klein opens the world's largest flagship store in Harajuku! In-depth report on the Harajuku-exclusive T-shirts, denim, and even the underwear corner!
In-depth report on the limited-edition store and café celebrating the 20th anniversary of the 2025 Omotesando Snaideru POPUP (SNIDEL TOKYO AOYAMA)
Report on the first overseas flagship store of the popular Korean brand "ADERERROR" in Omotesando｜What is ADERERROR?
Products worn by TWICE Nayoung! In August 2025, GROVE, popular in Korea, will open in Harajuku! Japan limited products and novelty items|Yutori PR Inc.
Store Info
Store Name: SNIDEL TOKYO AOYAMA
Address: 3-12-14, Kita-Aoyama, Minato-ku, Tokyo MAKO Kita-Aoyama
Phone number: 070-1274-0986
Store URL: https://snidel.com/?utm_source=chatgpt.com
Nearest station: 5 min walk from Omotesando Station , 312m from Omotesando Station
Opening Date: 2025-08-21
Event Name: SNIDEL TOKYO AOYAMA
Event Start Date: 2025-08-21
Event End Date: 2025-12-31
Admission fee: free
Weekday Business Hours: 11:30 - 8:00
Holiday Business Hours: 11:30 - 8:00
Event Period: 2025-08-21 - 2025-12-31
