Released during cherry blossom season, this adorable squeeze toy is so cute you won’t be able to put it down.
Mellojoy’s“Rabbit Sakura Mochi” [Z071-9] is a squishy toy with a mousse-like texture that depicts the traditional Japanese confectionery sakura mochi as a rabbit’s face.With its pink cheeks, big round eyes, and a cherry blossom leaf and flower perched on its head... it’s so incredibly cute that just looking at it is enough to soothe your soul.
What is the Rabbit Sakura Mochi?

The soft, chewy appearance of sakura mochi is recreated using silicone with a mousse-like texture.Attention to detail shines through everywhere—from the green leaves with their finely rendered veins to the soft, three-dimensional cherry blossoms and the pink blush on the rabbit’s cheeks. Each piece is a one-of-a-kind, handcrafted work of art, and the subtle variations in color between individual pieces are another feature that delights collectors.

About the Texture and Feel
The texture is like mousse cream. When you gently cup it in your palm, it softens and becomes smooth, and when you let go, it slowly returns to its original shape. This “moment of returning” feels irresistibly pleasant, offering such a soothing effect that you’ll find yourself squeezing it again and again before you know it.

It stretches surprisingly far when pulled, yet its elasticity ensures it firmly returns to its original shape—a characteristic unique to silicone. It won’t tear even when stretched to the limit, making it perfect for adults and children alike as a stress-relief tool or fidget toy.


Whether displayed or squeezed
It’s not just for playing with—it’s beautifully crafted enough to look great simply displayed on a desk or shelf. Display it alongside cherry blossom branches or flowers as part of your spring decor, and it’ll look just like a traditional Japanese photo spot. It’s also perfect for social media.
Product Information
- Product Name: Mellojoy Rabbit Sakura Mochi
- Item No.: [Z071-9]
- Texture: Mousse Cream
- Material: Food-grade silicone (handmade by professional artisans)
- Format: Blind Box
- Price: ¥2,599 (per piece)
Now available on the official Mellojoy Japan website (mellojoyjapan.com). As this is a limited-edition design for cherry blossom season, sales may end once stock runs out. If you’re interested, be sure to check it out soon. Free shipping on orders over ¥5,000.
Though small enough to fit in the palm of your hand, it has a remarkable presence. Every time you hold this rabbit-shaped sakura mochi, take a moment to feel the gentle atmosphere of spring.
How to Purchase
The official way to purchase Mellojoy products is through the Mellojoy Japan official online shop. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.
The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.
URL
Official Online Store (Japan): https://www.mellojoyjapan.com/
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoylive
Official Website and Purchase Status
- User reports indicate that the official website often restocks and displays inventory around 12:00 PM.
- There are also numerous accounts of items selling out very quickly, even while in the cart, and several users have noted that it is difficult to make a purchase.
- Free shipping on orders over 5,000 yen.
Official TikTok Japan (MellojoyJapan Channel)
Every day at 12:00 PM: Announcement of new product additions and restocks on the TikTok Shop (notification for Japanese accounts).
TikTok LIVE Sales
- Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (many announcements and posts indicate an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account on the day for the latest information.)

What is Mellojoy? A brand specializing in handmade "soft and squishy" squeeze toys. Their blind boxes (where you don’t know what’s inside until you open them) are very popular. The official shop for Japan is...
Summary
Mellojoy’s compact size makes them perfect for decorating your desk or bag. The key is that because they come in blind boxes containing two pieces, they’re fun to open over and over again. With secret designs included, this series is irresistible for collectors aiming to complete the set.
The thrill of opening the box, the "soft and fluffy" feel when you touch them, and the adorable designs. Be sure to check out Melojoy Mini Land—it’s sure to captivate both adults and children alike!
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Mellojoy Search Results
If you can’t find them on the official website or TikTok LIVE, they may be available on secondary marketplaces like Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened) before purchasing.



