So Cute It Melts in Your Hands! Mellojoy Cheese Bear Squeeze [Z028-4]—A Review of Its Creamy, Yogurt-Like Texture

Introducing a melt-in-your-hands adorable squeeze toy with a piece of cheese on its head.

Mellojoy (Mellojoy) ’s “Cheese Bear” [Z028-4] is a bear-faced squeeze toy modeled after a cheesecake.Its creamy butter-yellow color, pink blush on its cheeks, curly bangs, and big, round eyes are utterly cute, and the realistic cheese piece perched on its head adds the perfect finishing touch. It has a thick, creamy yogurt-like texture (Frozen Cream).

Table of Contents

What is the Cheese Bear?

The bear’s rounded, square face is a creamy yellow that evokes the smooth cross-section of a cheesecake. The surface is smooth and glossy, with a cool, refreshing feel to the touch.The cheese piece perched daintily on its head is a separate, three-dimensional component—it’s especially cute because it softens and deforms when pressed. The facial details, hand-painted by artisans, create subtle differences in expression from one piece to the next.

Texture: The melting sensation of thick yogurt

The texture is like thick yogurt (Frozen Cream). It has a unique, dense viscosity, and it slowly deforms when you grasp it with your hand. You can enjoy a strangely realistic sensation, as if you were actually holding a cheesecake in your hands. It stretches significantly vertically when pulled, and its elasticity is excellent—it slowly returns to its original bear face when released.

Product Information

Product Name: Mellojoy Cheese Bear (MelloJoy Cheese Bear)
Item No.: [Z028-4]
Texture: Creamy Yogurt (Frozen Cream)
Material: Food-grade silicone (handmade by skilled artisans)
Format: Blind Box (1 piece)
Price: ¥2,299

With a bear’s expression that’ll make you smile just by looking at it and a melt-in-your-mouth texture, the Mellojoy Cheese Bear is a must-try.

How to Purchase

Mellojoy The official Mellojoy Japan online shop is the only authorized place to purchase this product. Amazon and Rakuten often carry parallel imports or resold items, which may be significantly more expensive.

The official website updates its inventory daily at 12:00 PM, and popular items sell out within minutes. Sales also take place daily on TikTok LIVE starting at 8:00 PM.

URL

Official Online Store (Japan): https://www.mellojoyjapan.com/ 
TikTok LIVE (Japan Account): https://www.tiktok.com/@mellojoyjapan 
TikTok LIVE (Global/Official): https://www.tiktok.com/@mellojoy.official 
(Related) Mellojoy Live: https://www.tiktok.com/@mellojoylive

Official Website and Purchase Status

User reports indicate that stock levels are often updated on the official website around 12:00 PM.
There are also numerous accounts of items selling out extremely quickly—even while in the shopping cart—and several users have noted that it is difficult to make a purchase.
Free shipping on orders of 5,000 yen or more.

Official Japanese Website

Official TikTok Japan (MellojoyJaPan Channel)

Daily at 12:00 PM: Announcements regarding new product additions and restocks on the TikTok Shop (information for Japanese accounts).

TikTok MellojoyJaPan Channel

Log in to TikTok below and go to the “MellojoyJaPan (@mellojoyjapan)” page. At 12:00 every day, tap the “ New Products” text to view the items. (Purchase immediately once the products appear.)

TikTok LIVE Sales

Starts around 8:00 PM daily: TikTok LIVE sales are frequently held (there are many announcements and posts indicating an 8:00 PM start). Product sales begin around 8:05 PM
(*Dates are subject to change. Please check the announcements on each account for the latest information.)

TikTok LIVE Channel

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Mellojoy Search Results

If you’re unable to purchase items through the official website or TikTok LIVE, they may be available on secondary marketplaces such as Mercari or Amazon.
However, since many listings are not from official sellers, we recommend carefully checking the price, seller, and product condition (whether it’s unopened or not) before purchasing.