Ralph Lauren Pop-up
On Tuesday, May 13, 2025, I visited Ralph Lauren 's pop-up event " Ralph Lauren The Hamptons Garden " at OMOTESANDO CROSSING PARK right next to Omotesando crossing.
It was a wonderful experience, just like a vacation, where we could fully enjoy the world of Ralph Lauren and the beautiful hydrangea production with the cool early summer breeze in the middle of the city. In this article, we will introduce the event's atmosphere, recommendations, and points to note in detail based on our real experience there.
Admission starts with LINE registration｜Pre-registration is recommended
First of all, when you arrive at the venue, there is a staff member standing at the entrance, making it a little difficult to see what is inside from the outside. At the entrance, you were guided to register as a friend of the official LINE account (registration with the Ralph Lauren membership program is required ).
The registration process requires you to fill in your name, e-mail address, address, and other information, and since you are not allowed to copy and paste your information, it was a bit time-consuming to enter it manually onsite.
For this reason, I definitely recommend registering in advance before heading there.
Once registration is complete, you will be presented with a sticker and then it's time to enter. It is a hassle, but once you get past this, you will be in a dream space.
potipA garden space enveloped in the world of Ralph Lauren
Upon entering, the first thing that catches the eye is the photogenic space with its white-based architecture and beautiful hydrangea.
The design is truly reminiscent of the " Hamptons, " a summer retreat for New Yorkers, and the atmosphere is perfect for the early summer weather.
The staff is also dressed in fresh, Ralph Lauren-esque attire, which matches the brand's worldview perfectly.
The attention to detail in the presentation is very exciting.
Workshops are available by advance reservation only.
Workshops are held in one corner of the venue, and when I visited, there was an art experience like making a box garden. Reservations are required, so please check the official information in advance if you would like to try it.
Limited Drinks and Healing Moments
Moving toward the back, a Ralph's Coffee drink stand was set up, selling four special drinks available only for the event, as well as coffee items from the regular cafe menu.
The contents were as follows: (I forgot to take a picture of the menu)
- Alcoholic drinks limited to the event: 2 types (short type and long type)
- Non-alcoholic drinks limited to the event: 2 types
- Ralph's Coffee's standard menu: coffees
I ordered a long type cocktail with alcohol named MulfordFarm (1,500 yen). It was refreshing without being too strong, and had a pleasant taste that I could sip very quickly.
The drink was accompanied by a cute paper coaster, so stylish that I couldn't help but take it home with me. Once seated, the staff politely brings the drinks to you.
The table is decorated with white and light blue hydrangeas and red drinks. The space is soothing just by sitting down.
During the waiting time, I relaxed while looking at the Ralph Lauren news paper at the entrance.
If you read the QR code, you can also see the digital version of the Japanese translation.
Here is an excerpt. You can get a QR code for this cute news paper.
Flowers and vegetables for sale in the courtyard! Enjoy the garden experience with all five senses
After having a drink, we explored the garden.
White benches
Sofas with cute blue patterned cushions
A corner selling domestically grown vegetables under a white parasol
No detail has been spared.
Flowers are also sold here. The beautiful seasonal lineup of yellow and white tones is sure to be a photo-worthy sight.
In the courtyard, there are also some small activities such as a ring-toss event, which both adults and children can enjoy.
PotipProceeds to be donated｜A part of the Pink Pony Initiative
The proceeds from this event will be donated to the Japan Cancer Society to be used for cancer prevention and treatment support as part of the Pink Pony Initiative.
Ralph Lauren's sincere attitude toward social contribution activities can be felt.
Summary｜Although there is a registration process, this is a blissful space where you can immerse yourself in the world of Ralph Lauren.
The Ralph Lauren Omotesando Pop-up is an exquisite space where you can enjoy the world of Ralph Lauren with all five senses once you get over the hassle of registering on LINE. The garden filled with blooming hydrangeas, limited-edition drinks, workshops, and more make for a picture-perfect experience no matter where you turn.
If you are in Omotesando this early summer, be sure to stop by. For those who want to experience a resort-like atmosphere in the city, we heartily recommend it.
For more information about Ralph's Hamptons, please visit
https://www.ralphlauren.co.jp/contents/spring-2025-campaign
Event Information Summary
