Pingu × Happy Danbui POP-UP STORE at Laforet Harajuku | A Report on Limited-Edition Merchandise from Their First Collaboration & an Exclusive Preview of the Mascot!

The world’s most famous penguin, “Pingu,” and Sanrio’s boys’ group “Hapidanbui” have teamed up for their first-ever collaboration! The “Pingu × Happidanbui POP UP STORE -KAKIGORI PARTY-” is currently open for a limited time at “MAKE THE STAGE” on the 5th floor of Laforet Harajuku. With the theme of “kakigori” (shaved ice)—a quintessential summer treat—the store is packed with adorable collaboration merchandise. We headed over to check it out right away!

先行販売の「コラボレーションマスコット」サンプル展示。ピングーがはぴだんぶいの仲間をポシェット風に下げたデザインが可愛すぎる！

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Event Overview

ピングー×はぴだんぶいPOP UP STORE -KAKIGORI PARTY- メインビジュアル壁

This is a memorable collaboration marking the first time Pingu — celebrating his 45th anniversary in 2025—and Hapidanbui—celebrating their 5th anniversary —have joined forces.Inspired by the previously popular Pingu × Tuxedo Sam collaboration, the story behind this partnership is that the members of Hapidanbui—who are friends with Tuxedo Sam (Pochacco, Bad Batsumaru, Tuxedo Sam, Hangyodon, Kerokero Keroppi, andPeckle the Duck) have also become good friends.

ピングー×はぴだんぶいPOP UP STORE会場全景。ガチャガチャマシンやグッズ棚が並ぶ

Check It Out! Pre-sale Collaboration Mascots

ピングー×はぴだんぶいコラボマスコット（ポシェット型）サンプル展示。はぴだんぶい6キャラ×ピングーのコラボ

The hottest item among the merchandise is the collaboration mascot, available for pre-sale at this pop-up event. The design features Pingu carrying his “Happy Danbui” friends in a shoulder pouch-style, and the attention to detail—with Pingu’s expression and scarf color varying for each character—really shines.You’re bound to have a hard time deciding which one to take home. It’s so irresistible that you’ll want to collect the entire set.

Collaboration Merchandise Lineup

In addition to mascots, the merchandise lineup features over 17 different items. It ranges from summer-themed items to collectibles. A promotional campaign is currently underway where you’ll receive one limited-edition hologram sticker with any purchase of ¥2,200 or more!

ピングー×はぴだんぶいコラボグッズ棚1（缶バッジ・ポーチ・クリアファイル・Tシャツ等）

Summer Outing Merchandise

Marine Tote Bag (¥2,200), Pass Case with Retractable Lanyard (¥2,640), 2-Piece Pouch Set (¥1,980), Hand Towel (¥880), Portable Silicone Ice Bag (¥2,420), Die-Cut Fan(¥880). A selection of items perfect for fireworks displays and summer festivals.

Collectible Goods

Four types of collectible goods: Collectible Holographic Pin Badges (7 varieties total, ¥550 each), Collectible Acrylic Charms (7 varieties total, ¥550 each), Collectible Stickers (6 varieties total, ¥440 each), and Collectible Photo-Style Cards (6 varieties total, ¥440 each).These are all items you’ll want to collect to complete your set.

コレクションステッカー（各¥440）・フォト風カード（各¥440）・ミニノートなどステーショナリー系も豊富

Stationery & Apparel

Clear folders (A4 and A5, ¥440 each)・Clear stickers (¥880), stand clips (¥880), candle tins (¥880), and medication diary covers (¥550) for lifestyle items, as well as collaboration T-shirts (¥4,400 each) and custom acrylic keychains (¥880).

コラボTシャツ（各¥4,400）。はぴだんぶい全員とピングーが並んだデザインで着こなしや着こなしやすいカラー展開

Collaboration sweets are also available on the 2nd floor of Laforet Harajuku!

During the same period, “MILK MILK MILK! ” on the 2nd floor of Laforet Harajuku will offer collaboration menu items—such as “Pingu’s Icy Smoothie”—along with café-exclusive merchandise. Customers who spend ¥1,500 or more will receive one limited-edition postcard. It’s a well-rounded collaboration event where you can enjoy both merchandise and sweets.

Summary

ピングー×はぴだんぶいPOP UP STORE デジタルサイネージ（ポチャッコ・けろけろけろっぴ・タキシードサム・ハンギョドン）

The first collaboration between Pingu and HAPIDANBUI featured a summery, shaved ice-themed design and the mascots’ irresistibly cute charm—a combination sure to make both Sanrio and Pingu fans’ hearts flutter. With a wide variety of collectible merchandise available, be sure to check out items featuring your favorite character! If you can make it during the event period, I highly recommend it.